Posts Tagged ‘video games’

Fallout Shelter: Build an app, build a vault, build hype

Friday, August 21st, 2015

With Bethesda’s Fallout 4 due to launch in November to legions of waiting fans, the game developer isn’t messing around when it comes to marketing their long-awaited new title. In fact, they’ve developed a whole mobile game to promote it – and are promoting that using a fake Tinder profile.

Okay, I’ll get to the Tinder profile in a bit – but I’ll start with Fallout Shelter. Fallout Shelter is a free mobile app and preview companion game to Fallout 4 that’s been designed partly to generate hype, partly to set the tone for Fallout 4 and partly because Bethesda’s always wanted to make a mobile game (and as it turns out, they’re unsurprisingly great at it).

Fallout-Shelter-1.0-for-iOS-iPhone-screenshot-001

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