Posts Tagged ‘tinder’

Fallout Shelter: Build an app, build a vault, build hype

Friday, August 21st, 2015

With Bethesda’s Fallout 4 due to launch in November to legions of waiting fans, the game developer isn’t messing around when it comes to marketing their long-awaited new title. In fact, they’ve developed a whole mobile game to promote it – and are promoting that using a fake Tinder profile.

Okay, I’ll get to the Tinder profile in a bit – but I’ll start with Fallout Shelter. Fallout Shelter is a free mobile app and preview companion game to Fallout 4 that’s been designed partly to generate hype, partly to set the tone for Fallout 4 and partly because Bethesda’s always wanted to make a mobile game (and as it turns out, they’re unsurprisingly great at it).



Tinder’s Twitter tantrum: genuine or staged?

Friday, August 14th, 2015

I’m sure you’re all aware of Tinder’s little (read: mammoth) explosion on their Twitter feed this week. Their 30-tweet tirade was fired against an article in Vanity Fair that accused the app of encouraging hookup culture, and likened it to an online shopping service for people.

Whoever controls their social media accounts didn’t take too kindly to journalist Nancy Jo Sales‘ criticism. They responded in a manner akin to the ‘keyboard warriors’ of social media past.

Tinder Twitter Meltdown

If you don’t have the time to read all 31 tweets, we wouldn’t be surprised. Here are a few highlights…