Posts Tagged ‘Tetley’

Fancy a cosy cuppa? Our Tetley promotion is in the shops now

Friday, October 3rd, 2014

We’ve been working on something a little bit special for the last few months, and we’re excited to announce that it’s just hit the shelves. Tetley asked us to come up with ideas for a free gift they could give away on 160-packs of teabags: something that wouldn’t take up much room, emphasised the ever-popular Tea Folk characters, and fit a fairly tight budget.

Well, as huge tea lovers, we know there’s nothing worse than a cuppa gone cold. So we designed these Tea Folk mug cosies – one each for Tina, Gaffer and Sydney – to keep your tea at optimal drinking temperature even in the nippier winter months.

Here’s how they look:

FINAL_tetley_chosen_visual

You’ll find them on packs of Tetley at all good retailers now. We’ll put the kettle on.

Cracking – we've won an IPM Award for our work on Tetley

Monday, June 16th, 2014

Together founder Jonathan Turner and Account Manager Paul Baird skipped down to London last week, because we’d been invited to the IPM Awards ceremony. Our finger-and-toe-crossing paid off, and we won a bronze award in the Non-Alcoholic Drinks category for our £1.4m ‘Find Sydney’ on-pack promotion for Tetley.

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The promotion involved asking consumers to find the missing Tetley Tea Folk character, Sydney, who’d disappeared into a packet of tea. There were 50 prizes of £1,000 for finding him amongst your teabags, and a further £800k of prize money available in the online extension of the game. Supported through TV, outdoor, radio, in-store and social media, our campaign ran across 10 million packs and exceeded sales targets by 260%.

Promotion-Packs

We’ll drink (tea) to that! Well done, everyone.