Posts Tagged ‘games’

Cards Against Humanity and unorthodox marketing

Wednesday, December 2nd, 2015

Black Friday and Cyber Monday are finally over, and the mavericks over at Cards Against Humanity have shown themselves to be the true winners of the season once again. Let’s take a look at their approach to marketing.

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Fallout Shelter: Build an app, build a vault, build hype

Friday, August 21st, 2015

With Bethesda’s Fallout 4 due to launch in November to legions of waiting fans, the game developer isn’t messing around when it comes to marketing their long-awaited new title. In fact, they’ve developed a whole mobile game to promote it – and are promoting that using a fake Tinder profile.

Okay, I’ll get to the Tinder profile in a bit – but I’ll start with Fallout Shelter. Fallout Shelter is a free mobile app and preview companion game to Fallout 4 that’s been designed partly to generate hype, partly to set the tone for Fallout 4 and partly because Bethesda’s always wanted to make a mobile game (and as it turns out, they’re unsurprisingly great at it).

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