Posts Tagged ‘fallout shelter’

Fallout Shelter: Build an app, build a vault, build hype

Friday, August 21st, 2015

With Bethesda’s Fallout 4 due to launch in November to legions of waiting fans, the game developer isn’t messing around when it comes to marketing their long-awaited new title. In fact, they’ve developed a whole mobile game to promote it – and are promoting that using a fake Tinder profile.

Okay, I’ll get to the Tinder profile in a bit – but I’ll start with Fallout Shelter. Fallout Shelter is a free mobile app and preview companion game to Fallout 4 that’s been designed partly to generate hype, partly to set the tone for Fallout 4 and partly because Bethesda’s always wanted to make a mobile game (and as it turns out, they’re unsurprisingly great at it).

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Together’s Monday Musings

Monday, August 17th, 2015

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What’s that? No, you forgot to write last week’s Musings!

Either way, we’re back and we’re musing this week with thoughts on innovative packaging, yet another awesome video by Old Spice, and a spotlight on Bethesda’s promotional game Fallout Shelter.

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