Easter has to be one of the best (read: worst) times for puns when it comes to straplines and copy but it can be a time for really cute campaigns. Are you ready for some of our favourites?
1. Pun: Get Eggcited
Everywhere, on every flyer, on every Facebook post and every Tweet. We get it, you’re egg-cited.
2. Campaign: Co-op Arm Eggsperiment
Does the word ‘Eggsperiment’ even work? Cute campaign though.
3. Pun: Egg-stravagant
Any brand that sells an Easter egg over £4 is now egg-stravagant. Lol.
4. West Midlands Safari Park’s Eggstravaganza
Sweet hedgehog (sorry Tiny tenrec, Bob) but is he really an Easter-related animal?
5. Pun: Hop to it
In Asda emails every year. Stop it.
6. Campaign: Cadbury & the National Trust
The campaign involved trails at more than 300 National Trust and National Trust for Scotland properties with eggciting activities and an eggstra special hunt this campaign was packed to the brim with puns but also chockablock with family fun and warm fuzzy feelings. Don’t forget that they have an eggstensive range of Easter eggs… Enough, enough.
Tags: copy, copywriting, Easter, puns, words