Our work: CARE Fertility photoshoot

February 22nd, 2017 / Sophie Allen

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In 2016 we did more photography and video projects than ever before, with our in-house creative producer and creative director working around the country for a whole range of clients.

In the summer, our work on the CARE Fertility rebrand involved shooting a full suite of new photography assets. Conceptualised, produced and directed by our creative team, the shoot captured CARE’s key patient groups – heterosexual couples, male and female same-sex couples, and single mums – sharing emotive family moments.

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We scouted for the perfect location, compiled detailed timing plans and shot lists and recruited a cast; one of the biggest things we wanted to convey in our photography was the relationship between parents and children, so we recruited as many real families as possible.

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CARE was delighted with the results, which are now featured on their website, marketing collateral, and event stands, and form a core part of their fresh brand guidelines. Most of all, in a market where many of their competitors use stock imagery of babies and young children, CARE now truly stands out from the crowd.

Want to see more of our work? Take a look at our case studies. Or, to find out more about this project or any of our others, get in touch.

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