3 brands that are doing International Women’s Day right

March 8th, 2016 / Leigh Campbell

Just like with any internationally recognised day, brands haven’t let International Women’s Day fall by the wayside when it comes to joining the conversation. Here are just three of the brands that are celebrating women’s strengths and successes the right way:

Brawny Paper Towels

In their video celebrating Women’s History Month, Brawny are broadcasting the message that #StrengthHasNoGender, and are replacing the classic, checked-shirt clad man on their social pages for strong women who show their strength in male-dominated fields each and every day. From suffragettes to female engineers, pilots, and builders, Brawny have done a great job of declaring that women deserve praise.

Bodyform

Bodyform’s campaign isn’t restricted solely to International Women’s Day, but their petition to have a range of ‘femojis’ included on the standard emoji keyboard ties in nicely. Their mission is to give women and girls, as well as men, the opportunity to remove the taboo of ‘period talk’ and converse freely about their bodies. With four out of five women in the UK saying they find emojis helpful when talking about their feelings, this campaign can only be a good thing!

international womens day bodyform femoji

Innocent

We’re sure everyone remembers the hilarity surrounding the BIC For Her Ballpoint Pen Amazon reviews. The chaps over at innocent certainly do, as they took a more comic approach to International Women’s Day, highlighting the ridiculousness of unnecessary gendering. (Or maybe that guy actually can’t write…)

 

Are there any outstanding campaigns you’ve seen for International Women’s Day? Let us know in the comments – and remember to celebrate the women in your life today! 

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