Our work: Fox’s New York Bakehouse

November 24th, 2015 / Leigh Campbell

Our latest work with Fox’s Biscuits has finally hit the shelves: their brand new range, New York Bakehouse. 


This project was great to work on. As an entirely new collection of products it gave us the opportunity to tackle everything from the name of the range to the product packaging.

From a copywriting perspective it was a lot of fun to engage a little of that Vinnie New York twang in the tone of voice, and the contemporary edge of the range gave the design team the opportunity to create something bold and brilliant with a deli edge. We’re especially pleased with the subtle US styling.

The first biscuits to launch in the New York Bakehouse range are the Red Velvet Crunch Creams. Check ’em out!Red_Velvet_Crunch_Cream_mockYou can now find these yummy biskwits (and our handiwork, of course) in Asda, Waitrose, Morrisons and Sainsburys. Look out for them on the shelves of Tesco towards the end of this year, and in Co-op in 2016.

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