7 essential Facebook statistics for 2015

October 27th, 2015 / Leigh Campbell

Facebook has become a necessity for businesses in the world of online marketing. With daily active users reaching 968 million, it certainly pays to know your way around Facebook statistics in 2015.

facebook-user-statistics-audience-2015

  1. Are you using video in your marketing? Well, you should be because videos are the most shared post type on Facebook, with an average of 89.5 shares.
  2. 38.6% of internet users across the globe are on Facebook. We don’t know exactly how many that is, but we do know that it’s a lot!
  3. Did you know that posts that are published on a Sunday get 52.9% more interactions than posts published at other times? If you’re leaving your Facebook page in the dark over the weekend, you could be making a huge mistake!
  4. Posts that include an image receive on average 179% more interactions than other Facebook posts, so get snapping!
  5. Do your audience engage with your posts? Boost your interaction by asking a question at the end of your posts – on average they receive an increase of 162% in engagement!
  6. Over four billion videos are viewed on Facebook every day, and 75% of those views are from a mobile device. Are you utilising the benefits of online video?
  7. 1.3 million pieces of content are shared on Facebook every single minute, every single day.What makes your content stand out?

Statistics taken from ClickZ

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