3 brands that are doing Instagram right

September 11th, 2015 / Leigh Campbell

Instagram may have started out as a way for people to let you know what they had for breakfast, but now it’s one of the most effective advertising platforms for brands looking to be creative.

1. Old Spice

We’ve mentioned in a previous blog post how much we loved Old Spice’s choose-your-own-adventure Instagram campaign, but we think it deserves a place on this list, too. By making use of Instagram’s tagging capabilities, Old Spice engineered a variety of stories that kept players gripped, and subtly promoted their product throughout. Genius, eh?


2. Hyundai

What time of day makes you happiest? What one thing do you always have with you? If you could jump on a plane right now, where would you go?These are just some of the questions to be answered on Hyundai’s interactive Instagram quiz. The answers vary from eating lunch outside, to carrying suncream, to getting lost in Tokyo,¬†and depending on your answers you are taken to one of three pages. The aim of the quiz is to identify which of Hyundai’s three new cars suit you best, based on your lifestyle.


3. Ted Baker

Ted Baker have aimed their goals at expanding organic reach as opposed to paid advertising, and they’ve chosen Instagram as the place to do it. By combining their Ted Baker account with the newly-created Cabinet of Curiosities account, they’ve made it so followers can follow the clues in order to win a prize by either commenting, tagging a friend, or reposting the image.

The campaign will run until the 14th September, with new clues being posted daily on the Ted_Baker Instagram page. By not focusing solely on advertising, Ted Baker are producing content that consumers respond to and believe in.


We’re sending a huge congratulations to these brands for finding an ingenious way to engage their Instagram followers. Bravo, guys!

If you have any favourite Instagram campaigns, let us know in the comments below!

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