Why your business should be on Twitter

September 9th, 2015 / Leigh Campbell

Twitter is often seen as the least crucial platform for a business to be on. Here are four reasons why that’s totally wrong.

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  • Why not?
    All you have to do is construct 140 characters and you’re clear. There’s no requirement to attach links or images (though these do help with your engagement!), so it really couldn’t be easier.

 

  • You’re just one photo away from being noticed
    Unlike Instagram, you don’t have to include an image. That means if you do choose to add a photo or graphic, it takes up more space on your followers feeds. More space means more chance that they’ll take a look at what you’re posting. You don’t have to include images with every Tweet, but when you do, it could help to get you noticed!

 

  • A ready-made network of peers
    By tweeting, retweeting, and sharing articles that are helpful and relevant to your audience, you’ll set yourself up as an expert in your industry. Including hashtags will mean you can be found by others in your field who are already utilising Twitter, and you can join their network. From here, you can build a community of people who have similar interests to you and your business.

 

  • It’s never been easier to speak to your audience
    Who would want to send a lengthy, formal email when a simple Tweet would suffice? Twitter makes it astoundingly easy for customers to contact a business and get an immediate reply. And from the business end, Twitter makes it possible to ask a question and get an instant reply, or to start a conversation about either the business or another aspect of their industry.

 

So really, the question is why aren’t you on Twitter already? If you think that you don’t have the time, look into scheduling tools such as Hootsuite or Buffer, or get in contact with Together to see if there’s anything we can do to help.

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