Six ways to avoid failing at social media

August 5th, 2015 / Leigh Campbell

If you’re a business in 2015, chances are you’re using social media.

Why wouldn’t you be? It’s a great way to get your message out, tell your story, and promote your brand. It also makes it incredibly easy to interact with your audience.

We could sing the praises of social media all day long, but when it comes down to it, we know that it’s hard work. If you’re wondering why your social platforms aren’t working as well as you think they should be, take a look at these six ways to avoid failing at social media.

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1. Don’t spread yourself too thin

We know, we know, social media is a whole heap of fun and every platform brings something different to the table, but don’t get too caught up in it. Before you set up an account anywhere and everywhere, take a minute to think whether that’s where your audience is. If you’re targeting a group over the age of 50, there isn’t much of a market for you on Instagram. Facebook, on the other hand, will be bursting with your desired audience.

Hello? Is anybody in there?

 2. Don’t run into the labyrinth without a piece of string

Maybe that metaphor got a bit tangled (sorry), but what we mean is pretty simple. Basically: have a strategy. Occasionally posting every now and then won’t give your customers the impression that you care very much about the content you’re giving them. With a clear social media strategy, you can grow your following, increase customer loyalty, and strengthen your brand’s voice.

3. Don’t start your platform off by buying fake followers

You might be thinking that your business looks more credible if it has over 10K followers on Twitter, but if you’ve only been tweeting for a couple of months it looks nothing but dodgy. As well as this, fake followers are not there to interact with your business and engage with the content. Instead, work hard at building a following of customers and like-minded businesses that will interact with you and boost your impression.

4. Get rid of your one track mind

Yes, your ultimate goal with social media is to boost sales within your business. That does not mean that the only thing you should post about is your products or services. Followers will very quickly see that you have no interest in creating strong relationships with them, and will lose interest. It’s perfectly okay to post about your business, but make sure to intersperse these posts with industry-relevent articles and other things your audience will be interested in.

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5. Remember to be, you know, social

It’s called social media for a reason, you know. If you neglect to speak to your customers, whether that’s replying to comments they’ve made directly to you or starting a conversation with them yourself, another brand will. The more you engage with your audience, the more you will be cemented in their mind as a brand that is fun, welcoming, and trustworthy.

6. Proofread, proofread, proofread 

The smallest mistake, whether that’s a spelling error or some errant capitalisation, can be the difference between someone clicking follow or moving along to the next page. Even if it seems like a pain, and you’re absolutely, 100% sure that you know how to spell, always double check.

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And there you have it, six ways to make your social just that little bit better! Of course, an even easier way to sort out your social is to have a chat to the rather sociable (sorry) bunch here at Together. Take a look at our website to find out more.

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