Which social network should your business be on?

July 29th, 2015 / Leigh Campbell

Social networks are everywhere; everyone is on them all of the time. When we wake up we check our Twitter and when we’re on our lunch break we catch up on Facebook. And if we’re doing it, so are your customers.

Being on a social network is great, but that doesn’t mean being on every social network. Your job is to discover who your audience are and what social networks they are using the most. There’s no point in raving about your product or service on Twitter if all your customers are over on Pinterest, is there?

Pinning down where your customers are online can be a difficult task, so we’ve put together this infographic on some of the most-used social platforms in the UK to help you out.



By looking at this, you can see that if you’re targeting women and men equally, the most even split of users is on Twitter and Facebook. Where Facebook has a significantly higher amount of users, they are of a slightly older demographic. Therefore, if your product targets a younger generation, 40% of Twitter’s users are under 25 years of age.

You might, however, be looking to target adult women. If this is the case, you might want to take a look at the benefits of Pinterest, as 80% of theirs users are women aged 25-54.

And if all this talk about percentages and platforms is putting you off, how about getting in contact with us? We think we might be able to help you out.

Information from The Last Hurdle and Ignite Social Media

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