Archive for April, 2015

Meet our new office gadget, Boost by LapCabby.

Monday, April 20th, 2015

As we settle into the new Together HQ, we have been adding new and impressive gadgets to it to help improve our overall productivity and working day. So when we heard that our clients, LapCabby, were launching a new product called ‘Boost‘, we were intrigued to try it out. 

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Living in our Web Testing Centre, the Boost helps to look after all of our smartphone and tablet devices.

So what the tech-diddly is a Boost?

Well, the Boost is a portable charging unit enabling you to charge and sync up 16 different USB charging devices (think iPad, Android tablets, Kindle Fire etc).Boost

But here’s the clever part… it enables you to sync all your apps, media and usable content through the iTunes and Apple configurator – a god send when updating everything to the latest software.

Plus – each charging port delivers the correct amount of power for each device – so you’re safe in the knowledge that your phone won’t go into meltdown when charging your iPad too.

It’s safe to say that we’re very fond of our latest tech addition and we’d like to welcome it to the Together team. Boost, we love you!

Honda's ads – inspiring creative jealousy since 2004

Thursday, April 2nd, 2015

I saw Honda’s newest TV ad for the first time the other day. I then saw it about five more times and each time, I loved it.

The concept promotes the way Honda innovates and pushes boundaries. Using speed reading, which cuts out the noise of the page by flashing individual words on a screen, it invites the viewer to push what they think are the limits of their abilities – and be amazed when they manage to ‘Keep Up’.

Honda’s ad campaigns are great. Always. It’s fact. Take Choir or Cog as examples, though there are plenty of brilliant ones to choose from.

I’ve loved Honda’s ads since before I even knew I’d work in advertising, when I saw the fantastically quirky Grrr ad – or as I always knew it, ‘Hate something, change something’. Unsurprisingly, it won a bunch of prestigious advertising awards after it was launched in 2004.

It’s only now I’ve read up about Grrr that my love (and jealousy) has intensified. The whole thing started with the song, which a team of copywriters wrote after being inspired by the concept of ‘positive hate’. What I’d give to write a song that catchy.

Ads like those by W+T for Honda inspire creatives like us to try new things and really tap into our imaginations.

It makes us want to push harder, ‘keep up’ – and take over.