Brands and bloggers embracing video to talk Easter Treats

March 30th, 2015 / Stephanie Goodman

With the continuing rise of video content online and reports suggesting that video will account for 69% of all consumer internet traffic by 2017, it comes as no surprise that brands and bloggers are embracing video channels, such as Vine and YouTube, to showcase their Easter marketing treats.  We’ve collected a few of our favourites from across the web.

Who?: Waitrose
What?: Brand
Idea: Chocolate heaven from a top chef

Waitrose and M&S are two brands that capture indulgence better than anyone – well, at least in my opinion. Here, Waitrose showcases its indulgent golden Easter egg, created by top chef Heston Blumenthal and filled with mini chocolate eggs, on their Vine account.


Who?: Niomi Smart
What?: Top UK Vlogger and Blogger
Idea: #NiomisEasterTreats

In case you haven’t heard of the UK Vlogger phenomenon, Niomi is a part of the same blogging talent agency that manage the likes of Tanya Burr, Zoella and IntheFrow. Here, Niomi gives you a step by step guide on her quick and easy (vegan-friendly) recipes for you to enjoy over Easter.


Who: National Trust and Cadbury
What: Brand
Idea: Eggsplorer

Without a doubt, this has to be two of our favourite things – a National Trust property and chocolate! For the past few years, these two power brands have teamed up to run Easter egg hunts all around the UK. You can find out more at

Well, that’s our egg-spiration sorted. We’re off to eat lots of chocolate – have a great Easter everyone.

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