Our new client: The Fertility Partnership

March 24th, 2015 / Sophie Allen

At Together we often use our creativity to sell, to boost awareness or to give brands a new lease of life. It’s not quite so often we get to use those same skills to comfort, reassure and inspire hope. With Fertility Partnership, though, we did.

 

Fertillty Partnership logo_strapline

 

Fertility Partnership is UK’s largest fertility group and the parent company of a group of 11 fertility clinics – ten in the UK and one in Poland. Having gone through a period of rapid acquisition over the last couple of years the Partnership wanted a much stronger identity, one that’d make partner clinics recognisable as Fertility Partnership members.

Fertility treatment is an extremely sensitive process and patients going through – or considering – treatment can feel a little vulnerable. For that reason we wanted to get as much input from both clinic staff and patients as possible, running brand workshops and focus groups to gather feedback on our ideas and see what worked for our client and their customers.

With those insights we created a new look, positioning, proposition, and a set of brand guidelines that could be rolled out across their clinics.

We’ve also worked with Nurture Fertility, a Nottingham fertility clinic and member of the Fertility Partnership, to incorporate the new brand guidelines in their advertising campaign.

We’re extremely pleased with how the work turned out, and happy in the knowledge that our work could help hopeful parents on their journey towards starting a family.

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