Using the eclipse to get people talking (just like we are now)

March 20th, 2015 / Sophie Allen

During Friday morning’s total solar eclipse everyone was on social media sharing their delight, disappointment or general apathy.

And, if a brand had a product that was round, crescent-shaped or semi-circular, you can rest assured they were hopping on Helios’ sun chariot and riding it for all it was worth.

FMCG brands were especially active, and these are a few reactive posts we picked out. Though Oreo led the way with a full campaign based around the event, Guinness’s genius imagery has to be our favourite.


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