Our new client: Licor 43

March 18th, 2015 / Sophie Allen

Together's been appointed to develop the global digital strategy for Licor 43, the world's fastest growing premium spirit brand.




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Licor 43's stunning new packaging, part of the brand's continuing development.

Licor 43, which takes its name from its 43 natural ingredients, has been around since the early 1900s and is owned to this day by the Zamora family. Legend has it that the Licor 43 recipe is based on 'Mirabilis', a unique liqueur discovered by the Romans in Cartagena over 2000 years ago.

Since then the recipe was passed between locals before being discovered by the Zamoras – but it still remains a coveted secret. Only three members of the Zamora family know which 43 ingredients make the golden liqueur (and we don't think they're very likely to tell).

True to the Licor 43 brand we ourselves are staying mysterious. You'll find us tight-lipped about what exactly we're getting up to, but it'll involve the website, social and eCRM. Other than that, all we'll say is that we're very excited to be working with the team at Licor 43.

Watch this space for more updates. For now, take a look at the video of their new pack below.

 

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