Perfect Pinterest Pancakes – how food brands are utilising seasonal events.

February 17th, 2015 / Stephanie Goodman

It’s no secret that Pinterest is the perfect place to find pretty pictures (or pins) on baking, photography, weddings and crafts – or maybe that’s just my boards?

Source: www.adweek.com

Source: www.adweek.com

However, with their strongly female-dominated audience (over 70% of Pinterest users are women) and the most popular pin topic being ‘Food and Drink’, it’s no wonder that brands are jumping onto Pinterest to engage with female consumers and encourage them to buy their products for the eagerly anticipated Pancake Day.

Brands utilising Pinterest for Pancake Day

From food writers to FMCG brands, take a look at the scrumptious boards from foodie influencers on Pinterest.

BBC Food:

Follow BBC Good Food’s board Pancake Day on Pinterest.

Jamie Oliver:

Follow Jamie Oliver’s board Pancake Day on Pinterest.

All Recipes:
Follow Allrecipes.co.uk’s Pancake Day Ideas board on Pinterest.

Asda:

Follow Asda’s board Asda | Pancake Day on Pinterest.

Tesco Food:

Follow Tesco Food’s board Pancake Day Recipes on Pinterest.

Aldi Supermarkets:

Follow Aldi UK’s board Pancake Day on Pinterest.

So who will be the winner of the Pancake Day Pinterest boards? Only time will tell. But, these brands are a great example of best social media practice. They have identified a platform that doesn’t have as many followers as Facebook or Twitter, but is relevant to to their target audience.

AllRecipes.com is a great example of this – they installed a ‘Pin It’ button into the adjacent  photos and videos on their websites, so that community members could easily share recipes. As a result of this, over 50,000 recipes were pinned, 139 million Pinterest impressions were created and clicks on content increased more than 900%.

Since then, they have been reaping the benefits of brand awareness and engaged audiences.

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