Tips on social media video content for 2015

February 9th, 2015 / Stephanie Goodman

From checking Facebook on the daily commute to live tweeting during your favourite TV show, it’s safe to say that social media is now a part of (a large majority) people’s lives – even my 72 year old grandma is using social media to catch up with old friends.

With that in mind, brands and marketers around the world are now thinking of new and creative ways to reach their audience through social media channels. Presently, the current ‘buzz word’ going around is video content – we need to create LOTS of videos to engage our customers.

You may have even heard of great success stories, like that of Cosmopolitan Magazine, which created a series of Facebook specific videos to appeal to their fun, fearless female audience. As a result of this ‘relevant’ video content, Cosmopolitan saw a 200% increase in their engagement rate within the Facebook audience.

These results (and the video) are pretty impressive, I think we can all agree. But, let’s take a step back and think. Yes, video content is highly engaging and helps you stay higher in Facebook news feeds, reaching more people. But in the same respect, Facebook are now receiving over 3 billion video uploads a day. So, before running to your cameras or smart phones, here are some tips on where to start:

1. Choose a platform 

More and more social media platforms are beginning to build in video options. The information below looks into the share of video posts across the more popular platforms such as YouTube, Facebook and Instagram.


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All of these channels offer video content from 15 seconds to 15 minutes on average. However, with our average attention span shrinking to 5 seconds,  I would suggest also looking into a social media platform like Vine.

Owned by Twitter, this social media platform boasts 40 million users (Tech Crunch: 2014) and has numerous brands and companies sharing their 6 second videos with followers. You can also set your Vine to share with Facebook and Twitter channels in a bid to reach even more people.

2. Research into your audience and competitors 

From desk research to using social listening tools, start off by monitoring your social conversations and make full use of the Facebook graph search to see other brands and interests that your audience have.



3. Create relevant content 

imagesIt’s always important to make time to create great content – once you understand what your audience are thinking, feeling and tweeting, the next step is to plan and map out the type of video content that you are planning to make. This way, realistic goals can be set and marketing goals can be achieved.


Whether  it’s a ‘how-to’, ‘behind the scenes’ or ‘promotional’ video, don’t forget to put in measurements like #hashtags to track your performance, which’ll enable you to fine tune your videos and make future improvements.

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