Cracking – we've won an IPM Award for our work on Tetley

June 16th, 2014 / Together

Together founder Jonathan Turner and Account Manager Paul Baird skipped down to London last week, because we’d been invited to the IPM Awards ceremony. Our finger-and-toe-crossing paid off, and we won a bronze award in the Non-Alcoholic Drinks category for our £1.4m ‘Find Sydney’ on-pack promotion for Tetley.

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The promotion involved asking consumers to find the missing Tetley Tea Folk character, Sydney, who’d disappeared into a packet of tea. There were 50 prizes of £1,000 for finding him amongst your teabags, and a further £800k of prize money available in the online extension of the game. Supported through TV, outdoor, radio, in-store and social media, our campaign ran across 10 million packs and exceeded sales targets by 260%.

Promotion-Packs

We’ll drink (tea) to that! Well done, everyone.

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