Archive for April, 2014

5 brands using the new Twitter layout

Thursday, April 24th, 2014

Earlier this month, Twitter announced a new look layout, which promised a much cleaner and simple style for users.

Starting with 10% of Twitter’s most influential people and brands, we were able to see how the new layout would look on our profiles and it was met with mixed reviews.

As of this week, Twitter users now have the option to switch over to the new layout as more and more people, including us, have received the notification to  switch over.

Our thoughts on the new Twitter layout: 

Holly, our Lead Copywriter, has previously discussed the new layout and benefits for brands and individuals  using Twitter. However, at first I wasn’t a huge fan of the new look Twitter. It seemed to resemble other social media platforms, like Facebook and Google Plus, and I liked that Twitter was visually different.

Together Social Media

However, after reading about the new benefits, like the options to filter, pin and show off your best tweets – I’m starting to like latest change. Twitter is now enabling brands to further engage with their audience through showing them good/creative content that they will want to share and interact with.

5 brands using the new layout
Here are 5 rather lovely examples of the new layout on brand pages:

Starbucks  (@Starbucks)

Starbucks New Twitter

Skype (@Skype)

Skype New Twitter

Dior (@Dior)

Dior Twitter

Unicef (@Unicef)

Unicef New Twitter

Red Bull (@redbull)

Red Bull New Twitter


Not everyone’s switched over yet, and we expect quite a few were hastily put up when the new layout went live – so we’re looking forward to seeing some creative uses of the space in the coming weeks.

We've been shortlisted for 2 Digital Experience Awards

Thursday, April 17th, 2014

We’re very happy to hear that our website for Clothes for Charity has been shortlisted for not one, but two categories in the UK Digital Experience Awards 2014:

  • Charity/Not-for-Profit
  • Best Internal Use of Digital

UKDXA_Finalist logo

The UK Digital Experience Awards aim to “recognise and celebrate the delivery of exceptional customer experience through digital channels and media across a broad spectrum of industries”. Exceptional customer experience, you say? We like the sound of that.

Clothes for Charity is a Leeds-based startup that lets people send unwanted clothes safely to a charity of their choice. It’s secure and trackable, so avoids all the dangers of normal doorstep donation (people nicking your bag, for example), and is ideal for charities who don’t have shops, or people who can’t get to them.

We’ve built the site to make it super-easy to choose a charity to donate to (from over 100, which we’ve categorised to make it simpler), arrange a collection (through smart integration with UPS’s backend systems), and find out what’s happening with your donation (automated notices remind you to send your bag back, let you know when it’s arrived, and help you track how much you’ve given to date).

Screen Shot 2014-04-17 at 11.39.39

Screen Shot 2014-04-17 at 11.58.36


We’ll be presenting our work to a team of specialist Judges at The Grand Connaught Rooms in London on 9th July 2014 – keep your fingers crossed for us.

Clink! Our Cannes campaign for Piper-Heidsieck launches

Friday, April 11th, 2014

Like most people, we're pretty big fans of Champagne. So we were especially pleased to win a three-way pitch for Piper-Heidsieck's latest campaign – a tie-in with the world-famous Cannes Film Festival.

Piper-Heidsieck are best known for their award-winning (and very delicious) Brut and Rare Champagnes, often served at red carpet events – which makes them an ideal partner for Cannes. The 'Let life be grand. Let life be Cannes' on-trade promotion gives customers the chance to win a £750 gift bag fit for a movie star with every glass or bottle of Piper-Heidsieck. The gift bag includes a £250 Selfridges voucher, Ray Ban sunglasses and Montblanc products, and there are more Selfridges vouchers and hundreds of boxes of Charbonnel et Walker chocolates to be won, too.

Our work is already on display in prestigious bars and venues, including Searcys champagne bar at St Pancras International Station in London.  Keep an eye out for it:

Piper_postcard bottle


We also built the campaign microsite at

download (1)


Here's hoping you'll see this screen when you've entered the code on your game card:


You might spot the campaign in Promotional Marketing and The Drum, who've very kindly covered it. Cheers!

Everyone's missing the point of the Twitter profile redesign

Tuesday, April 8th, 2014

Twitter has just announced a new profile page layout:



They’ve been testing a few different layouts on selected accounts over the last few weeks, and it looks like this is the winner.

It’s been less than an hour, but one very strong opinion is already emerging:



But we think everyone’s missed the most interesting thing about the announcement – the new features:



It’s a great idea to instantly flag up popular tweets. It’s really useful to be able to pin a tweet to the top of your profile. And it’s downright amazing that you can now easily filter out replies. Celebrity and big brand accounts have had “All tweets / No replies” for aeons, but the rest of us have had to do without until now.

Why is this important?

It means your feed is all content. When you click on someone’s username, you see their last two tweets, and that’s all you have to go on when you’re deciding whether to follow them. If those last two tweets are funny or interesting content, you’ll probably follow. If those two tweets are conversational replies to someone else, you’re more than likely not going to bother, because you haven’t been given a clear indication of what they tweet about.

Our social media copywriter, Holly, actually deletes her replies after 24 hours to keep her feed as content-rich as possible (and with 5,800 followers, we’re not going to argue with her methods) – now she won’t have to.

In short, we’re all for the new design – but perhaps don’t try it for a couple of days. Because for now, it’s just a torrent of:

download (1)

Why every day should be a little more April Fools

Tuesday, April 1st, 2014

There’s been a lot of whining on Twitter this morning because it’s April Fools’ Day, and you can’t trust anything you read.



And yes, there’s a lot of branded stuff going about, a lot of it unfunny (has everyone forgotten that April Fools are supposed to be at least a little bit believable?) – but we’ve noticed something else, too. A wealth of creativity you just don’t see the rest of the year.

The limitlessness of the April Fools brief seems to lead to striking ideas that you wouldn’t dare suggest otherwise. Take this from Firebox, for example:



“Cocoa, is it me you’re looking for?”

It is, of course, completely ridiculous. But it’s also pretty brilliant and we’re willing to bet that if it wasn’t life-size and priced at £500, it’d sell.

Or this, from Corona:


Not exactly necessary, but a sweet gimmick that would set Corona apart from other summer beers. 

Some of the invented products are less appealing – like Flormite, the unholy alliance of Flora and Marmite:


Or Tetley’s biscuit-flavoured tea, which puts us in mind of the manky dregs you get when you dropped half a biccie in your cuppa:


But sometimes, an April Fools product creates so much demand that it gets made into a real one. ThinkGeek has made several of their fake products into real ones, including Unicorn Meat (pictured as a kind of sparkly spam, but actually a can with a dismembered unicorn plushie inside):


April Fools gives brands the ideal platform to try out an off-the-wall idea and see how the public responds. And if they hate it, well, it was only a joke, right?