We’re hiring: Digital account manager

April 2nd, 2019 / Sophie Allen

We need a self-assured, super organised digital account manager to join our growing digital team.

Working with a UX designer, developers, and your fellow account managers, you’ll be responsible for planning and delivering our digital projects. If you fit the bill below, we’d love to hear from you.

Requirements

We’ll need you to have…

  • 3 to 5 years’ account management experience working specifically on digital projects including web builds, digital ad campaigns, and email marketing.
  • Knowledge of other digital areas would be useful, but not essential – especially SEO and PPC.
  • Experience working on consumer brands comparable to our own clients. Our digital clients have included Divine Chocolate, Licor 43, Pukka Pies and Belvoir Drinks.
  • Proven experience in supporting the development of an integrated digital strategy, showing associated skills in insight generation and analytics.
  • Knowledge of other offline/print media is a bonus.
  • Excellent writing and grammar skills.
  • Strong numeracy and analytical skills.
  • Proficiency in Microsoft Office.
  • A UK driving licence and/or the ability to travel to client locations anywhere in the UK and abroad.

Personality profile

You’ll need to be…

  • Confident and self-assured in all professional relationships, both external and internal.
  • A brilliant communicator and great listener who can hold their own in meetings and pitches.
  • Able to build positive relationships with clients, suppliers and within the agency itself.
  • Highly organised.
  • Able to prioritise when dealing with several projects at once.
  • Positive and enthusiastic with a can-do attitude.

How to apply

Send your CV and cover to hello@togetheragency.co.uk with the subject line ‘Digital account manager application’.

We’re hiring: Lead copywriter

February 26th, 2019 / Sophie Allen

We’re searching for a brilliant all-rounder copywriter to lead on all agency copy. You should blend excellent creative with evidently fantastic writing and unmatched attention to spelling, grammar and style.

We want someone with both conceptual and technical skill, as comfortable writing a snappy campaign line as they are developing a new tone of voice. Also, you must have written for lots of different platforms, clients, and audiences; there are some great content writers out there, but they’re not for us.

Requirements

  • A brilliant, natural writer able to use different tones of voice with ease
  • 4+ years’ experience writing copy for a range of clients and audiences, ideally agency-side
  • Strong conceptual thinking and creative, with experience brainstorming campaign ideas alongside a creative or art director
  • Experience defining tones of voice and writing guidelines to fit; at interview we’d like to see at least one example of tone of voice guidelines you’ve written
  • Experience in pitching and presenting to clients and selling your ideas
  • A decent degree would be useful but, if you tick the rest of the boxes, not essential
  • Flawless knowledge of spelling and grammar
  • Attention to detail – you should never miss an errant capital letter or US spelling
  • A stunning and varied portfolio, showing you’re just as comfortable with little jobs as you are with full, through the line campaigns
  • Confidence, drive, enthusiasm, and boundless creativity

Responsibilities

Your responsibilities will fall into three key areas. When we say we want an all-rounder, we mean it.

Writing & Proofreading

Your writing and attention to detail should be second to none. Day in, day out, you’ll write every scrap of copy for all of our clients, from last minute social media posts for small food brands to video scripts for household names. No job’s too small, and you don’t think there’s any such thing as boring; you’ll throw yourself at a leaflet for a paving company just as you would a radio ad for the National Trust.

Importantly, you’ll also be the go-to language expert for the rest of the agency team. We’ll rely on your knowledge of spelling and grammar and your own writing should always be word and punctuation perfect. Finished work will come to you for proofreading before it launches or goes to print, so it’ll be up to you to chase it down and spot any spelling mistakes or errant apostrophes that try to sneak under our radar.

 Concept

Our copywriter is the second half of our central creative team. You’ll work with Anil, Together’s creative director, on all top line creative and through the line campaigns. It’ll be up to you to articulate the creative and join Anil in presenting to our accounts and planning teams, and we’ll need you to pitch directly to clients too; we firmly believe that no one presents creative better than our creatives.

Conceptual work is very varied. You won’t just be writing clever headlines or working up body copy for adverts. We might need you to come up with a disruptive experiential idea, think of the next best on-pack promotion or brainstorm ideas for an internal corporate video. Keep this in mind when you’re updating your portfolio.

Brand 

Our copywriter is our living, breathing brand bible. You’ll know every one of our client’s brands inside out, and the rest of the team will turn to you when they’re wondering whether All Bar One says ‘bubbly’ or ‘bubbles’, or if Goodlife should write ‘wanna’ or ‘want to’.

But you’ll also be our brand creator. You should know the difference between a proposition and a positioning statement and have an opinion on ‘Passion’ as a brand value, as we’ll need you to run brand workshops with our company partners and write guidelines from scratch. Of course, tone of voice comes into this too; we’ll ask you to run tone of voice workshops and define tones for our clients. We’ll want to see examples of how you’ve done this before.

How to apply

Send your CV, cover letter and a portfolio to hello@togetheragency.co.uk with the subject line ‘Lead copywriter application’.

 

New client: Good Life

September 27th, 2018 / Allie Redmond

Good Life turns virtuous veg into seriously tasty veggie food. Rather than mimicking meat, their healthy and flavourful food lets veg do their thing while helping their consumers feel their best – because balance is what a Good Life’s all about.

Our work

Goodlife has appointed us as their brand development agency where we have refined their proposition to be all about Feel Good Food, developing their proposition, positioning and communication plan as well as creating their tone of voice. Among other branding projects, we’re also working with them on their packaging and other literature.

Ali Reilly, Marketing Manager of Good Life, says:

“Good Life are thrilled to be working with Together to encourage more consumers to start eating delicious vegetarian and vegan meals. The rise of flexitarianism or VNATS (Vegetarians Now & Then) has been so prominent recently and the market growth has been astronomical. Over 14% or ‘1 in 7 adults* now say they are interested in limiting or reducing their consumption of meat or poultry in the future’ and we’re here to help them do that.”

What’s next?

Stay tuned. We’ll soon be launching the new packaging into Good Life’s retailers. In the meantime, you can learn more about Good Life here.

*[Mintel]

New client: British Game Alliance

September 13th, 2018 / Sophie Allen

The British Game Alliance (BGA) is the official marketing board of the game industry. By bringing in tough standards and promoting the benefits of eating wild game, the BGA is ensuring a future for the industry and encouraging people to try game for the first time.

Our work

To raise awareness of game and engage consumers with their brand and mission, the BGA has appointed us as their lead creative and marketing agency. Among other projects, we’re working with them on photography, brand development, their new consumer-facing website, social media, and advertising.

Tom Adams, Managing Director of the British Game Alliance, says: “The BGA is striving to get more people eating game – but that’s not all. We need to get our assured wild game into the hands of consumers, and that’s why we appointed Together. They’ve already helped us to define our consumer campaign brand and will now be supporting us across all platforms as we spread our message as far and wide as possible.”

Over the last few years the game meat industry has needed a little reinvigoration, and we’re delighted to have the opportunity to help the BGA  to tackle misconceptions and get game back into the hearts, minds and menus of consumers.

What’s next?

Stay tuned. We’ll soon be launching the BGA’s new consumer campaign. In the meantime, you can learn more about the BGA here.