Posts Tagged ‘twitter’

How Twitter engagement led Pukka Pies to own #BritishPieWeek

Tuesday, April 10th, 2018

The goal was simple. Own British Pie Week. Our social media client Pukka Pies wanted to shout the loudest, own the week and interact with their biggest fans as well as encouraging new Pukka Pie customers. Over the week we achieved over 375k impressions, created over 150 conversations and maintained a steady engagement rate across the week averaging at 1.3% – above the industry average. And, we got the soul of the North, Paddy McGuinness, chatting about Pukka Pies. But how?

Mash all day. 👍🏼

— Paddy McGuinness (@PaddyMcGuinness) March 8, 2018

As well as our awesome web and design teams creating the digital landing page pie-week.com we managed the organic social media for British Pie Week which ran 5th – 9th March 2018. The campaign surrounded finding the answer to the nation’s biggest question – do you eat mash or chips with your pie? Cricket legend Andrew Flintoff was even in on the debate!

Our main focus was creating hype across Twitter to encourage chatter, create brand awareness and engage with the fans that were already strong advocates. We created a 150 strong list of influencers, bloggers, fans of the brand that already interact with Pukka Pies and celebrities. These were people that we either knew were already huge fans of Pukka Pies or that we thought would definitely love to get involved with Pukka Pies. PR agency, Kazoo PR organised incredible goodie hampers for radio DJs from local stations such as Gem 106 and Capital FM so these guys were on the list too!

When it came to British Pie Week it was time for outreach, outreach, outreach. Creating conversations with people was our main aim for this campaign and that’s what we acheived. We increased brand mentions on Twitter, the hashtag trended on Monday and Tuesday of the week and we also kicked off a RT to win competition for 5 lucky people to get their hands on the t-shirt that Freddie Flintoff wore in his sponsored Tweet. This was incredibly successful and kept momentum rolling for the campaign.

We worked with three other awesome agencies on this campaign including Kazoo PR, Quietstorm and PHD Media. Go team!

9 of the best #BlueMonday social posts

Tuesday, January 16th, 2018

Blue Monday is *apparently* the most depressing day of the year. Every third Monday in January we all rally round and ask ourselves if we are actually feeling “blue” or if the internet is just telling us we are. Either way, we love the hype on social of a trending hashtag. Here are 9 of our favourite social posts from the gloomiest 24 hours of the social media calendar!

1. CBeebies
#TiredTuesday is our new fave thing, we can’t deny it! Plus, it’s not limited to a once a year use – hello weekly content.


2. Women’s Health
Our kinda mantra…


3. Pukka Pies
Ok, so we’re biased on this one but sometimes a tasty dinner just makes a dull day 10 times better!


4. BBC 6 Music
We thinks the world’s caught on this year to the fact that we’re the only ones making any Monday blue.

In all seriousness this is a great article, give it a read if you’ve got 10 minutes!

5. Manchester United
Begrudgingly giving them this one. You’re red. We get it.


6. Lindsay Ell
Yeah, we hadn’t heard of her either and apparently, she’d only heard of Blue Monday this year. This year!


7. NME
A #BlueMonday tweet with actual factual knowledge. We’re down.


8. Innocent Drinks
Always up there with the trending topics are our Innocent.


9. National Trust
A.K.A the most satisfying video you’ll see today.

New client: Son of Steak

Thursday, March 16th, 2017

Son of Steak logo
There’s a new cow in town – and we’re spreading the word.

Opening towards the end of March in Nottingham’s Trinity Square, Son of Steak is the newest restaurant to come from Mitchells & Butlers, one of the UK’s largest bar, pub, and restaurant brands and owner of popular chains like Harvester, Toby Carvery, and All Bar One.

We’ve taken on Son of Steak as a social media client, and have just launched its Facebook, Instagram, and Twitter channels. That’s all we’re saying for now – we don’t want to spoil anything! – so follow Son of Steak on social to see what it’s all about.

Our work: My Healthy Kitchen website and social

Friday, February 3rd, 2017

Screen Shot 2017-02-03 at 09.37.01

If you read our recent blog about My Healthy Kitchen, one of our newest clients, you’ll know that we’ve spent the last month or so working on the brand’s website and social media.

Well, My Healthy Kitchen (myhk) has just launched – which means our site and social channels are now online.

We’ve designed the website to be simple yet aspirational; it’s filled with gorgeous food photography of the brand’s fresh, tasty meals, and the navigation allows users to explore products and learn all about myhk with ease. The tone of voice is foodie with a fun edge, reflecting how the product makes healthy international cuisine quick, accessible, and enjoyable.

Screen Shot 2017-02-03 at 09.40.53Those screen grabs are just a flavour of our work; go ahead and delve in. We’ve also just launched the brand’s Twitter and Facebook, so like and follow to see what’s next for My Healthy Kitchen.

Brands reacted to Pi Day exactly as you’d expect

Monday, March 14th, 2016

If there’s one thing we know that brands love, it’s declaring that seemingly random days of the year are actually bursting with significance. Today is one such an event, with the internet exploding in support of Pi Day.

Backed up by the logic that the first three digits of pi are 3.14, and, in America at least, the fourteenth of March is written as 3.14, brands haven’t wasted a minute in celebrating.

Despite the mathematical decimal placement having nothing to do with the sweet (or savoury) baked treat, the first thing you’ll notice about Pi Day on social media is lots and lots of pie.

Pi-Day-2016-twitter

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