Posts Tagged ‘Together Agency’

New client: Good Life

Thursday, September 27th, 2018

Good Life turns virtuous veg into seriously tasty veggie food. Rather than mimicking meat, their healthy and flavourful food lets veg do their thing while helping their consumers feel their best – because balance is what a Good Life’s all about.

Our work

Goodlife has appointed us as their brand development agency where we have refined their proposition to be all about Feel Good Food, developing their proposition, positioning and communication plan as well as creating their tone of voice. Among other branding projects, we’re also working with them on their packaging and other literature.

Ali Reilly, Marketing Manager of Good Life, says:

“Good Life are thrilled to be working with Together to encourage more consumers to start eating delicious vegetarian and vegan meals. The rise of flexitarianism or VNATS (Vegetarians Now & Then) has been so prominent recently and the market growth has been astronomical. Over 14% or ‘1 in 7 adults* now say they are interested in limiting or reducing their consumption of meat or poultry in the future’ and we’re here to help them do that.”

What’s next?

Stay tuned. We’ll soon be launching the new packaging into Good Life’s retailers. In the meantime, you can learn more about Good Life here.

*[Mintel]

New client: Belvoir Drinks

Monday, March 19th, 2018

We’ve just been appointed by Belvoir Fruit Farms to work on their digital and social projects.

Belvoir Fruit Farms are an award-winning, family-run drinks maker nestled in the heart of Leicestershire’s countryside. From a humble beginning perfecting and selling their original elderflower recipe to local farm shops, Belvoir now sell a range of over 40 cordials and pressés made with natural fruit juices all over the country and beyond.

You’ve likely tasted Belvoir’s fizzy Raspberry Lemonade at your favourite little coffee shop, or shared a jug of refreshing Elderflower Cordial at your friend’s summer party (well, it’s far lovelier than supermarket pop, after all). And with our latest appointment to work with this blooming home-grown company, we’re hoping you’ll see more of it than ever.

From spring 2018 we’ll be working on Belvoir’s digital and paid social campaigns, helping them to grow awareness of the Belvoir brand, spread the word about new products, and encourage people to share good times with friends.

We’re incredibly excited to join the brand in refreshing the nation with Belvoir’s high quality fruit cordials and presses, and are delighted to be working with such a fantastic local company. Keep an eye on our blog and social media to be the first to see our work!

New client: Busy Bees

Wednesday, October 11th, 2017

Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.

Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world.  So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.

We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children.  This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.

JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”

Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.

“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”

There you have it! Stay up to date with our latest work over on our social media channels, or take a look at our Work section to see more of what we do.

Our work: FRijj pack redesign

Wednesday, May 17th, 2017

FRijj_Visual

After launching Müller’s new Müller Milk brand (which you can read more about here) we began rollout to all of Müller’s milk products, including cream, butter and milkshakes – starting with the FRijj pack design.

Our redesign keeps the logo and vibrancy of the previous FRijj pack with some subtle tweaks. We introduced the Müller Milk cowprint to bring consistency across Müller Milk products, maximise recognition and boost awareness of the Müller Milk brand, and added art by our in-house illustrator to amp up the flavour cues and draw attention to new products and an improved recipe.

We’ve also extended the design out to new SKUs, including a low sugar product and a limited edition British athletics range.

The redesigned core FRijj pack launched in April. Spot it in a supermarket near you, and let us know what you think!

New client: The National Forest

Thursday, May 11th, 2017

1200px-The_National_Forest_logo.svg

 

If it’s looking quiet on the blog, it’s only because we’re absolutely manic behind the scenes. There’s loads going on at Together this spring, including some exciting work and client wins we can’t talk about just yet. But to give you a taster, here’s one we can share: we’ve started working with The National Forest.

The National Forest has transformed more than 200 square miles of the Midlands by creating more forested areas, planting millions of trees over the last 20 years to increase woodland cover from 6% to over 20%. But it’s about more than trees; by regenerating the area, The National Forest is helping those nearby to live and work with nature.

After a tender and pitch process at the start of this year, we won the opportunity to help The National Forest develop their proposition and visual style. We recently kicked things off with a day-long brand workshop with team members and stakeholders, exploring what makes The National Forest unique and gathering everyone’s ideas.

Now, we’re in the process of using all that useful stuff to inform our creative – and help the brand to find their new identity.

We’re loving working with The National Forest’s brilliant team, and can’t wait to share what we create together. Keep an eye on this blog, and our social media channels, for updates.