Posts Tagged ‘Social media’

4 Awesome Mother’s Day Campaigns That Nailed It

Tuesday, February 13th, 2018

Awards season is well and truly over. But we like to run our own little awards from time to time! Of course, we’re always on the lookout for inspiration and amazing campaigns within the social media, marketing and FMCG industries and Mother’s Day is fast approaching. Yep, better get those flowers ordered and that card written – it’s on Sunday 11th March!

We’ve had a search for some of our favourite Mother’s Day campaigns from recent years and we’ve given them all a very fancy schmancy award category, because, we’re professional like that. Enjoy!

1. Best For Powerful Message

Interflora’s campaign for ‘The Power of Flowers’ is all kinds of girl boss powerful and we love it. The aim was to convince the nation to reflect on the many reasons to send flowers to your lovely mum, not just Mother’s Day! Communications agency Home devised this campaign and their creative director had this to say; “Like mums, flowers can often be taken for granted and overlooked when it comes to what they stand for.” Bravo, guys.

2. Best For Content

Paperchase nailed the link between cute and useful content for their craft-loving market with their Mother’s Day DIY last year. By collaborating with a well known interior designer and crafter they gave their content even more authority as well as it being great to look at with click-through-ability! By showing their followers a quick DIY that they could whip up for their mum they showed their supportive side for penny-savers and creative side for their crafty followers. It’s the thought that counts and this DIY was really cute.

3. Best For Creative Idea

KFC are pretty much incredible for most campaigns but we really loved their Tender Wings of Desire parody of those saucy books! Because everyone’s dream guy is the Colonel, isn’t it?

 

4. Best For User Generated Content

Pandora have Mother’s Day wrapped up – they know they’re going to be uber-relevant for this holiday but they still try really hard with their campaigns and we love that. User-generated content is one of the toughest things to get right because, at the end of the day, people are lazy (Twitter) or overly proud (of their Instagram profiles). By incentivising their campaign with a competition and focusing it around an emotive subject, UGC was always going to be a great idea. They also dabbled in a Snapchat filter the year before so we’re looking forward to seeing what Pandora will come up with this year!

What do you think? Tweet us if you have any other favourites that we’ve missed off our (obviously not exhaustive) list!

25 words you need in your life

Thursday, January 18th, 2018

Today is thesaurus day and as a creative agency where a lot of our day to day discussions involve copywriting, social media posts and branding, you can imagine, we love words. What’s better than celebrating words? Celebrating new words for the words we already love. Here are 5 of our favourite words and some sweet new synonyms to add to your vocab. Every day’s a school day!

1. Authentic

Actual, original, pure, true, trustworthy.

2. Exciting

Appealing, thrilling, electrifying, intoxicating, sensational.

3. Words

Conversation, talk, colloquy, confab, discussion.

4. Impact

Tremble, impingement, clash, quake, buffet (what?).

5. Beers

Ale, brew, hops, stout, barley pop (our personal favourite).

9 of the best #BlueMonday social posts

Tuesday, January 16th, 2018

Blue Monday is *apparently* the most depressing day of the year. Every third Monday in January we all rally round and ask ourselves if we are actually feeling “blue” or if the internet is just telling us we are. Either way, we love the hype on social of a trending hashtag. Here are 9 of our favourite social posts from the gloomiest 24 hours of the social media calendar!

1. CBeebies
#TiredTuesday is our new fave thing, we can’t deny it! Plus, it’s not limited to a once a year use – hello weekly content.


2. Women’s Health
Our kinda mantra…


3. Pukka Pies
Ok, so we’re biased on this one but sometimes a tasty dinner just makes a dull day 10 times better!


4. BBC 6 Music
We thinks the world’s caught on this year to the fact that we’re the only ones making any Monday blue.

In all seriousness this is a great article, give it a read if you’ve got 10 minutes!

5. Manchester United
Begrudgingly giving them this one. You’re red. We get it.


6. Lindsay Ell
Yeah, we hadn’t heard of her either and apparently, she’d only heard of Blue Monday this year. This year!


7. NME
A #BlueMonday tweet with actual factual knowledge. We’re down.


8. Innocent Drinks
Always up there with the trending topics are our Innocent.


9. National Trust
A.K.A the most satisfying video you’ll see today.

Our work: Son Of Steak

Tuesday, April 11th, 2017

Screen Shot 2017-03-01 at 14.31.26

Things have been going great over at Son Of Steak, the brand new restaurant (and our fantastic client) in Nottingham’s Trinity Square.

We’ve been working on Son of Steak’s social media from the start, having set up their Facebook, Instagram, and Twitter channels back in March. Now the restaurant’s open and we have no secrets to keep, we thought we’d show a quick glimpse of some of our favourite pieces of content.

Over all the channels, we’ve created a social persona and tone of voice that gets across the passionate yet no-nonsense character of Son Of Steak, with short, to-the-point messaging, gorgeous assets, fun animations, and a good helping of attitude. For the whole picture, like Son Of Steak on Facebook, and follow on Twitter and Instagram.

Facebook

Instagram

Twitter

New client: MOR Sausages

Monday, April 3rd, 2017

logos-04

MOR Sausages have just hit Tesco’s shelves – and as the digital, social and PR agency for the new brand, we’ve been a huge part of the launch.

We’ve been working with MOR since the beginning of the year, having been appointed to design their website, create and manage their social media channels, and lead their PR campaigns.

1.1 Homepage copy

4.1 Sausages copy

For the website we created a simple yet artisanal feel, which is complemented by our foodie-inspired copy. Illustrations by artist Clover Robin, alongside our own photography, bring the brand to life and emphasise MOR’s passionate, yet accessible, food-loving personality. We also animated some of Clover’s illustrations in-house to create engaging web and social media content.

1.1 Homepage 2

Aside from web, we’ve launched MOR on Facebook and Instagram and will be managing their content and communities going forward. Over in PR our launch campaign has already seen excellent results, with a huge amount of sample requests and national coverage.

Follow MOR on social to stay up to date. Be warned; it will make you hungry.