Posts Tagged ‘on-trade’

Clink! Our Cannes campaign for Piper-Heidsieck launches

Friday, April 11th, 2014

Like most people, we're pretty big fans of Champagne. So we were especially pleased to win a three-way pitch for Piper-Heidsieck's latest campaign – a tie-in with the world-famous Cannes Film Festival.

Piper-Heidsieck are best known for their award-winning (and very delicious) Brut and Rare Champagnes, often served at red carpet events – which makes them an ideal partner for Cannes. The 'Let life be grand. Let life be Cannes' on-trade promotion gives customers the chance to win a £750 gift bag fit for a movie star with every glass or bottle of Piper-Heidsieck. The gift bag includes a £250 Selfridges voucher, Ray Ban sunglasses and Montblanc products, and there are more Selfridges vouchers and hundreds of boxes of Charbonnel et Walker chocolates to be won, too.

Our work is already on display in prestigious bars and venues, including Searcys champagne bar at St Pancras International Station in London.  Keep an eye out for it:

Piper_postcard bottle

searcys

We also built the campaign microsite at PiperCannes.com:

download (1)

 

Here's hoping you'll see this screen when you've entered the code on your game card:

download

You might spot the campaign in Promotional Marketing and The Drum, who've very kindly covered it. Cheers!