Posts Tagged ‘News’

2 things to do to avoid Facebook harvesting your data

Tuesday, March 20th, 2018

You’ve probably seen all the stuff in the news about harvesting Facebook data for ulterior motives.“Hundreds of millions of Facebook users are likely to have had their private information harvested by companies that exploited the same terms as the firm that collected data and passed it on to Cambridge Analytica, according to a new whistleblower. Sandy Parakilas says numerous companies deployed these techniques – likely affecting hundreds of millions of users – and that Facebook looked the other way” as The Guardian reported today. He has been quoted to say “It has been painful watching. Because I know that they could have prevented it.”

Sandy Parakilas was a platform operations manager at Facebook and his job was to watch out for data breaches by third-party software companies. But, he told the Guardian that he “warned senior executives at the company that its lax approach to data protection risked a major breach.”

As your friendly neighbourhood social media agency, there are two things you can do to protect yourself from this kind of thing happening!

1. Most of this data is harvested through apps which you’ve given permission to access your Facebook account. If you go here: you can see all apps you’ve ever allowed to do this. Yep, even Robot Unicorn Attack. If you’re anything like us you’ll have loads of legit ones like Fitbit, Groupon, Instagram etc. but also a load of weird ones you’ve forgotten about like “which Game of Thrones house do you REALLY belong to?” Any that you don’t remember, don’t use or look a bit dodgy, click the X to delete them. Sorted.

2. Delete your account.

New client: Belvoir Drinks

Monday, March 19th, 2018

We’ve just been appointed by Belvoir Fruit Farms to work on their digital and social projects.

Belvoir Fruit Farms are an award-winning, family-run drinks maker nestled in the heart of Leicestershire’s countryside. From a humble beginning perfecting and selling their original elderflower recipe to local farm shops, Belvoir now sell a range of over 40 cordials and pressés made with natural fruit juices all over the country and beyond.

You’ve likely tasted Belvoir’s fizzy Raspberry Lemonade at your favourite little coffee shop, or shared a jug of refreshing Elderflower Cordial at your friend’s summer party (well, it’s far lovelier than supermarket pop, after all). And with our latest appointment to work with this blooming home-grown company, we’re hoping you’ll see more of it than ever.

From spring 2018 we’ll be working on Belvoir’s digital and paid social campaigns, helping them to grow awareness of the Belvoir brand, spread the word about new products, and encourage people to share good times with friends.

We’re incredibly excited to join the brand in refreshing the nation with Belvoir’s high quality fruit cordials and presses, and are delighted to be working with such a fantastic local company. Keep an eye on our blog and social media to be the first to see our work!

9 of the best #BlueMonday social posts

Tuesday, January 16th, 2018

Blue Monday is *apparently* the most depressing day of the year. Every third Monday in January we all rally round and ask ourselves if we are actually feeling “blue” or if the internet is just telling us we are. Either way, we love the hype on social of a trending hashtag. Here are 9 of our favourite social posts from the gloomiest 24 hours of the social media calendar!

1. CBeebies
#TiredTuesday is our new fave thing, we can’t deny it! Plus, it’s not limited to a once a year use – hello weekly content.


2. Women’s Health
Our kinda mantra…


3. Pukka Pies
Ok, so we’re biased on this one but sometimes a tasty dinner just makes a dull day 10 times better!


4. BBC 6 Music
We thinks the world’s caught on this year to the fact that we’re the only ones making any Monday blue.

In all seriousness this is a great article, give it a read if you’ve got 10 minutes!

5. Manchester United
Begrudgingly giving them this one. You’re red. We get it.


6. Lindsay Ell
Yeah, we hadn’t heard of her either and apparently, she’d only heard of Blue Monday this year. This year!


7. NME
A #BlueMonday tweet with actual factual knowledge. We’re down.


8. Innocent Drinks
Always up there with the trending topics are our Innocent.


9. National Trust
A.K.A the most satisfying video you’ll see today.

New client: Busy Bees

Wednesday, October 11th, 2017

Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.

Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world.  So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.

We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children.  This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.

JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”

Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.

“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”

There you have it! Stay up to date with our latest work over on our social media channels, or take a look at our Work section to see more of what we do.

New client: The National Forest

Thursday, May 11th, 2017

1200px-The_National_Forest_logo.svg

 

If it’s looking quiet on the blog, it’s only because we’re absolutely manic behind the scenes. There’s loads going on at Together this spring, including some exciting work and client wins we can’t talk about just yet. But to give you a taster, here’s one we can share: we’ve started working with The National Forest.

The National Forest has transformed more than 200 square miles of the Midlands by creating more forested areas, planting millions of trees over the last 20 years to increase woodland cover from 6% to over 20%. But it’s about more than trees; by regenerating the area, The National Forest is helping those nearby to live and work with nature.

After a tender and pitch process at the start of this year, we won the opportunity to help The National Forest develop their proposition and visual style. We recently kicked things off with a day-long brand workshop with team members and stakeholders, exploring what makes The National Forest unique and gathering everyone’s ideas.

Now, we’re in the process of using all that useful stuff to inform our creative – and help the brand to find their new identity.

We’re loving working with The National Forest’s brilliant team, and can’t wait to share what we create together. Keep an eye on this blog, and our social media channels, for updates.