Posts Tagged ‘muller’

Our work: FRijj pack redesign

Wednesday, May 17th, 2017

FRijj_Visual

After launching Müller’s new Müller Milk brand (which you can read more about here) we began rollout to all of Müller’s milk products, including cream, butter and milkshakes – starting with the FRijj pack design.

Our redesign keeps the logo and vibrancy of the previous FRijj pack with some subtle tweaks. We introduced the Müller Milk cowprint to bring consistency across Müller Milk products, maximise recognition and boost awareness of the Müller Milk brand, and added art by our in-house illustrator to amp up the flavour cues and draw attention to new products and an improved recipe.

We’ve also extended the design out to new SKUs, including a low sugar product and a limited edition British athletics range.

The redesigned core FRijj pack launched in April. Spot it in a supermarket near you, and let us know what you think!

Our work: Müller Milk branding and packaging

Wednesday, January 25th, 2017

muller-large
Our Müller Milk packaging is now in the fridges of convenience stores nationwide.

We’ve been working with Müller on the branding for their milk products since spring 2016, exploring a range of concepts and running workshops both internally and with consumers to develop the new identity. As a result we’ve created a new look and feel that develops the previous branding, while also building on the Müllerlicious proposition and giving the brand greater shelf standout.

milk2

The new brand is rolling out across Müller’s milk, cream and butter in convenience stores throughout 2017. It’s been brilliant working with Müller over the past year, and the creative team is already working on a few other exciting projects for the brand. If you’re interested in seeing more of our FMCG projects, take a look at our work or drop us a message.