Posts Tagged ‘mor sausages’

Our work: MOR photoshoot

Tuesday, April 18th, 2017

When it comes to showing off a new food product, great photography makes stomachs growl – so as part of our website, social media, and PR work for MOR, we needed mouthwatering shots that’d send customers running for the nearest Tesco.

Bangers & Mash Beetroot Retouched_1

MOR’s sausages have wonderful, versatile flavours that are great for cooking, so we wanted to show them in their element. We got chef Tom Cockerill on board to create eight original recipes, two for each sausage flavour, which we prepared, styled, and shot.

BBQ Moroccan Retouched_1

Stir Fry Super Green prep_Retouched_1

Visually, we took inspiration from chefs like Jamie Oliver and Tom Kerridge, as well as from the lush imagery found in the publications like The Guardian and Waitrose Food. 

Spot our photography on the MOR website and on the brand’s Facebook and Instagram.

New client: MOR Sausages

Monday, April 3rd, 2017

logos-04

MOR Sausages have just hit Tesco’s shelves – and as the digital, social and PR agency for the new brand, we’ve been a huge part of the launch.

We’ve been working with MOR since the beginning of the year, having been appointed to design their website, create and manage their social media channels, and lead their PR campaigns.

1.1 Homepage copy

4.1 Sausages copy

For the website we created a simple yet artisanal feel, which is complemented by our foodie-inspired copy. Illustrations by artist Clover Robin, alongside our own photography, bring the brand to life and emphasise MOR’s passionate, yet accessible, food-loving personality. We also animated some of Clover’s illustrations in-house to create engaging web and social media content.

1.1 Homepage 2

Aside from web, we’ve launched MOR on Facebook and Instagram and will be managing their content and communities going forward. Over in PR our launch campaign has already seen excellent results, with a huge amount of sample requests and national coverage.

Follow MOR on social to stay up to date. Be warned; it will make you hungry.