Posts Tagged ‘interflora’

4 Awesome Mother’s Day Campaigns That Nailed It

Tuesday, February 13th, 2018

Awards season is well and truly over. But we like to run our own little awards from time to time! Of course, we’re always on the lookout for inspiration and amazing campaigns within the social media, marketing and FMCG industries and Mother’s Day is fast approaching. Yep, better get those flowers ordered and that card written – it’s on Sunday 11th March!

We’ve had a search for some of our favourite Mother’s Day campaigns from recent years and we’ve given them all a very fancy schmancy award category, because, we’re professional like that. Enjoy!

1. Best For Powerful Message

Interflora’s campaign for ‘The Power of Flowers’ is all kinds of girl boss powerful and we love it. The aim was to convince the nation to reflect on the many reasons to send flowers to your lovely mum, not just Mother’s Day! Communications agency Home devised this campaign and their creative director had this to say; “Like mums, flowers can often be taken for granted and overlooked when it comes to what they stand for.” Bravo, guys.

2. Best For Content

Paperchase nailed the link between cute and useful content for their craft-loving market with their Mother’s Day DIY last year. By collaborating with a well known interior designer and crafter they gave their content even more authority as well as it being great to look at with click-through-ability! By showing their followers a quick DIY that they could whip up for their mum they showed their supportive side for penny-savers and creative side for their crafty followers. It’s the thought that counts and this DIY was really cute.

3. Best For Creative Idea

KFC are pretty much incredible for most campaigns but we really loved their Tender Wings of Desire parody of those saucy books! Because everyone’s dream guy is the Colonel, isn’t it?

 

4. Best For User Generated Content

Pandora have Mother’s Day wrapped up – they know they’re going to be uber-relevant for this holiday but they still try really hard with their campaigns and we love that. User-generated content is one of the toughest things to get right because, at the end of the day, people are lazy (Twitter) or overly proud (of their Instagram profiles). By incentivising their campaign with a competition and focusing it around an emotive subject, UGC was always going to be a great idea. They also dabbled in a Snapchat filter the year before so we’re looking forward to seeing what Pandora will come up with this year!

What do you think? Tweet us if you have any other favourites that we’ve missed off our (obviously not exhaustive) list!

Together updates: August 2016

Friday, September 2nd, 2016

Another month has passed in a blur of meetings, pitches, proofs and shoots. Here’s a roundup of what we’ve been up to.

What’s everyone doing?

Over the past couple of months we’ve continued to expand our portfolio of video and photography, with Anil – our Creative Director – and Creative Producer Cara out on shoots for clients including Interflora and CARE Fertility. We’ve also another big shoot for CARE, as well as an exciting video project for Cofresh, in the pipeline. Keep an eye on our social media channels to get the first look at our work on launch.

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In our design and artwork teams Dave, Adam, Ady and Jim have been working intensely on a huge variety of projects ranging from conference stand visualisations to glossy installation guides. Alongside this they’ve been developing packaging designs for an international FMCG brand – but that’s as much as we can say about that for now.

Our digital team has just launched a new website for Licor 43take a look, and be sure to spend a little time browsing the new and improved cocktail section. We’ve also started on the autumn campaign for the National Trust’s Midlands properties, which will cover radio, press, and digital; just a couple of weeks ago Beth and Jen headed out at Hardwick Hall with the recording crew to talk to visitors.

Any new business?

Of course. We’re excited to be working on a creative campaign for new clients Eat Real, part of the Cofresh snack family. Our fantastic accounts team has also been working on lots of pitches and tenders behind the scenes.

What else is new?

At the beginning of July we said goodbye to our fantastic social media assistant, Leigh. Leigh had been working with us for over a year (doing a particularly brilliant job on this very blog) and now she’s jetting off to spend a year in Australia. You can keep up to date with her life, travels, and foodie adventures over on her blog, The Writing Campbell.

 

If you’ve got any projects you want to talk about, we’re always happy to chat. Give us a call or drop us an email through our contact page.

Vote for Eight Days in The Solutions Awards!

Monday, October 5th, 2015

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Our work with Eight Days A Week Print Solutions has been shortlisted in two categories of The Solutions Awards. So, let’s get voting!

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