Posts Tagged ‘instagram’

6 things to ensure when choosing an influencer for your brand

Friday, March 9th, 2018

Influencer marketing is still one of the hottest topics in the marketing world but there are still so many question marks around it as a method of reaching consumers. There are so many different aspects to consider when kicking off an influencer campaign but today we’re going to cover the basics of choosing the correct influencer for the brand.

1. Choose the right person

They need to be someone who can tell the brand story better than the brand. Find someone who already has an affinity with the brand. Choose someone who has organically mentioned or spoken about the brand before if possible. Alternatively, seek out someone that you would like to work with and then ensure that they have fully trialled the product/service before they cover it on their channels. This way, you will connect with a deeper audience via their honest opinion. They must be aligned with the brand. How many times can we say brand in one paragraph?

2. Go small and authentic

Unless incredible reach is the overarching objective, going smaller than you think with your influencers is a great way to achieve meaningful engagement and a believable campaign. Zoella-sized influencers are incredible in terms of reach but, if you take a deeper dive into the comments you’ll see that a lot of the viewers of her videos aren’t listening to what she’s actually saying. It’s simply expressions of their undying love for her and telling her how fabulous her new haircut is. This level of influencer are now celebrities and it’s a lot more difficult to be authentic at this level.

3. Assess their engagement rate

When focusing on Instagram only campaigns, try to not focus on the ‘vanity metric’ of numbers of followers when it comes to choosing your influencer. Monitor their engagement rate over sponsored content that would be similar to the content that you would like them to produce for the brand in question. Take an average of their number of likes over these posts and divide it by their number of followers. Mega influencers will end up with small engagement rates of under 1% and to work with them usually relies on reach. But, macro and micro influencers can have incredible engagement rates of up to 10%. This is the number of people that follow them that are actually engaging with their content – the percentage of people that really matter.

4. Do your backchecks

The influencer that you’ve found might look fantastic on Instagram in terms of their aesthetics but it pays to do your research on them. Look back on past tweets, try and find their personal Facebook profiles and ensure they haven’t publicly said anything detrimental that would harm the brand and go against its values. “I’m A Celebrity Get Me Out Of Here” from 2017 is a great example of this where a lot of the celebrities have had ‘dirt’ dug up from the past in terms of off the cuff tweets that brought them out in a bad light. There has also recently been a scandal around a fashion blogger that was found guilty of animal cruelty when she was a teenager. We wouldn’t want to be the beauty brand wanting to work with her when that came out!

5. Value for money

Before signing off and officially choosing to work with an influencer agree with them a number of things and ensure that they sign a contract. Try and get them or their agent to agree to some sort of reporting or statistics update from their side, post-campaign. Speak to them about paid activity from their side of things, will they boost Facebook posts themselves? If so, they will factor this into the fee. Always try and squeeze as much content out of the partnership as you can, even if it’s for use on the brand Instagram with the influencer as the credited source.

6. Know the aim

Is the aim for using the influencer a quick boost in stats or a long-term partnership? As long as the ground rules are set out and both parties know what the outcome will be at the beginning of the partnership, not much can go wrong! A great relationship with an influencer can lead to really easy to run campaigns in the future so remember to trust them and treat them well. It is a business relationship at the end of the day, you’re not just paying for a service and moving on.

There we have it, 6 things to consider before you embark on influencer marketing whether it’s not your first rodeo or it’s a brand new world.

9 of the best #BlueMonday social posts

Tuesday, January 16th, 2018

Blue Monday is *apparently* the most depressing day of the year. Every third Monday in January we all rally round and ask ourselves if we are actually feeling “blue” or if the internet is just telling us we are. Either way, we love the hype on social of a trending hashtag. Here are 9 of our favourite social posts from the gloomiest 24 hours of the social media calendar!

1. CBeebies
#TiredTuesday is our new fave thing, we can’t deny it! Plus, it’s not limited to a once a year use – hello weekly content.


2. Women’s Health
Our kinda mantra…


3. Pukka Pies
Ok, so we’re biased on this one but sometimes a tasty dinner just makes a dull day 10 times better!


4. BBC 6 Music
We thinks the world’s caught on this year to the fact that we’re the only ones making any Monday blue.

In all seriousness this is a great article, give it a read if you’ve got 10 minutes!

5. Manchester United
Begrudgingly giving them this one. You’re red. We get it.


6. Lindsay Ell
Yeah, we hadn’t heard of her either and apparently, she’d only heard of Blue Monday this year. This year!


7. NME
A #BlueMonday tweet with actual factual knowledge. We’re down.


8. Innocent Drinks
Always up there with the trending topics are our Innocent.


9. National Trust
A.K.A the most satisfying video you’ll see today.

New client: Son of Steak

Thursday, March 16th, 2017

Son of Steak logo
There’s a new cow in town – and we’re spreading the word.

Opening towards the end of March in Nottingham’s Trinity Square, Son of Steak is the newest restaurant to come from Mitchells & Butlers, one of the UK’s largest bar, pub, and restaurant brands and owner of popular chains like Harvester, Toby Carvery, and All Bar One.

We’ve taken on Son of Steak as a social media client, and have just launched its Facebook, Instagram, and Twitter channels. That’s all we’re saying for now – we don’t want to spoil anything! – so follow Son of Steak on social to see what it’s all about.

How to take Instagram-worthy photos

Friday, November 13th, 2015

It’s easy to believe that there’s a ‘secret formula’ when it comes to posting photos on Instagram. how-to-take-a-good-instagram-photo-social-media

The social media platform is filled with accounts that make it seem as though everything from a user’s breakfast to their work desk is effortlessly Instagram-able. In reality, that’s not the case. Here’s how to make it seem like it is.

(more…)