Posts Tagged ‘copywriting’

6 eggcellent Easter puns and campaigns

Tuesday, March 20th, 2018

Easter has to be one of the best (read: worst) times for puns when it comes to straplines and copy but it can be a time for really cute campaigns.  Are you ready for some of our favourites?

1. Pun: Get Eggcited

Everywhere, on every flyer, on every Facebook post and every Tweet. We get it, you’re egg-cited.

2. Campaign: Co-op Arm Eggsperiment

Does the word ‘Eggsperiment’ even work? Cute campaign though.

3. Pun: Egg-stravagant

Any brand that sells an Easter egg over £4 is now egg-stravagant. Lol.

4. West Midlands Safari Park’s Eggstravaganza

Sweet hedgehog (sorry Tiny tenrec, Bob) but is he really an Easter-related animal?

5. Pun: Hop to it

In Asda emails every year. Stop it.

6. Campaign: Cadbury & the National Trust

The campaign involved trails at more than 300 National Trust and National Trust for Scotland properties with eggciting activities and an eggstra special hunt this campaign was packed to the brim with puns but also chockablock with family fun and warm fuzzy feelings. Don’t forget that they have an eggstensive range of Easter eggs… Enough, enough.

25 words you need in your life

Thursday, January 18th, 2018

Today is thesaurus day and as a creative agency where a lot of our day to day discussions involve copywriting, social media posts and branding, you can imagine, we love words. What’s better than celebrating words? Celebrating new words for the words we already love. Here are 5 of our favourite words and some sweet new synonyms to add to your vocab. Every day’s a school day!

1. Authentic

Actual, original, pure, true, trustworthy.

2. Exciting

Appealing, thrilling, electrifying, intoxicating, sensational.

3. Words

Conversation, talk, colloquy, confab, discussion.

4. Impact

Tremble, impingement, clash, quake, buffet (what?).

5. Beers

Ale, brew, hops, stout, barley pop (our personal favourite).

New client: Busy Bees

Wednesday, October 11th, 2017

Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.

Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world.  So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.

We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children.  This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.

JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”

Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.

“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”

There you have it! Stay up to date with our latest work over on our social media channels, or take a look at our Work section to see more of what we do.

Our work: Son Of Steak

Tuesday, April 11th, 2017

Screen Shot 2017-03-01 at 14.31.26

Things have been going great over at Son Of Steak, the brand new restaurant (and our fantastic client) in Nottingham’s Trinity Square.

We’ve been working on Son of Steak’s social media from the start, having set up their Facebook, Instagram, and Twitter channels back in March. Now the restaurant’s open and we have no secrets to keep, we thought we’d show a quick glimpse of some of our favourite pieces of content.

Over all the channels, we’ve created a social persona and tone of voice that gets across the passionate yet no-nonsense character of Son Of Steak, with short, to-the-point messaging, gorgeous assets, fun animations, and a good helping of attitude. For the whole picture, like Son Of Steak on Facebook, and follow on Twitter and Instagram.

Facebook

Instagram

Twitter

New client: MOR Sausages

Monday, April 3rd, 2017

logos-04

MOR Sausages have just hit Tesco’s shelves – and as the digital, social and PR agency for the new brand, we’ve been a huge part of the launch.

We’ve been working with MOR since the beginning of the year, having been appointed to design their website, create and manage their social media channels, and lead their PR campaigns.

1.1 Homepage copy

4.1 Sausages copy

For the website we created a simple yet artisanal feel, which is complemented by our foodie-inspired copy. Illustrations by artist Clover Robin, alongside our own photography, bring the brand to life and emphasise MOR’s passionate, yet accessible, food-loving personality. We also animated some of Clover’s illustrations in-house to create engaging web and social media content.

1.1 Homepage 2

Aside from web, we’ve launched MOR on Facebook and Instagram and will be managing their content and communities going forward. Over in PR our launch campaign has already seen excellent results, with a huge amount of sample requests and national coverage.

Follow MOR on social to stay up to date. Be warned; it will make you hungry.