Posts Tagged ‘brands’

New client: The National Forest

Thursday, May 11th, 2017

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If it’s looking quiet on the blog, it’s only because we’re absolutely manic behind the scenes. There’s loads going on at Together this spring, including some exciting work and client wins we can’t talk about just yet. But to give you a taster, here’s one we can share: we’ve started working with The National Forest.

The National Forest has transformed more than 200 square miles of the Midlands by creating more forested areas, planting millions of trees over the last 20 years to increase woodland cover from 6% to over 20%. But it’s about more than trees; by regenerating the area, The National Forest is helping those nearby to live and work with nature.

After a tender and pitch process at the start of this year, we won the opportunity to help The National Forest develop their proposition and visual style. We recently kicked things off with a day-long brand workshop with team members and stakeholders, exploring what makes The National Forest unique and gathering everyone’s ideas.

Now, we’re in the process of using all that useful stuff to inform our creative – and help the brand to find their new identity.

We’re loving working with The National Forest’s brilliant team, and can’t wait to share what we create together. Keep an eye on this blog, and our social media channels, for updates.

New client: Son of Steak

Thursday, March 16th, 2017

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There’s a new cow in town – and we’re spreading the word.

Opening towards the end of March in Nottingham’s Trinity Square, Son of Steak is the newest restaurant to come from Mitchells & Butlers, one of the UK’s largest bar, pub, and restaurant brands and owner of popular chains like Harvester, Toby Carvery, and All Bar One.

We’ve taken on Son of Steak as a social media client, and have just launched its Facebook, Instagram, and Twitter channels. That’s all we’re saying for now – we don’t want to spoil anything! – so follow Son of Steak on social to see what it’s all about.

Our work: Müller Milk branding and packaging

Wednesday, January 25th, 2017

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Our Müller Milk packaging is now in the fridges of convenience stores nationwide.

We’ve been working with Müller on the branding for their milk products since spring 2016, exploring a range of concepts and running workshops both internally and with consumers to develop the new identity. As a result we’ve created a new look and feel that develops the previous branding, while also building on the Müllerlicious proposition and giving the brand greater shelf standout.

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The new brand is rolling out across Müller’s milk, cream and butter in convenience stores throughout 2017. It’s been brilliant working with Müller over the past year, and the creative team is already working on a few other exciting projects for the brand. If you’re interested in seeing more of our FMCG projects, take a look at our work or drop us a message.

 

 

Christmas advertising: Our annual roundup

Tuesday, November 15th, 2016

It counts as annual if we did it last year, right? Grand!

Below, we’ve recapped the ads from some of the Christmas campaign contest’s key players, and used an extremely sophisticated rating system to decide which are tickling our festive fancy.

John Lewis – Buster the Boxer

When it comes to the John Lewis ad we’re usually due an emotional punch in the guts, but considering this year has been completely and objectively awful the brand’s gone for something a little more uplifting. That said, this ad has left everyone, well… divided (which also follows the theme of 2016, no?). All we know is that, regardless of whether you like the ad itself, the way they’ve integrated the campaign across multiple platforms – including online and in-store – is fantastic.

Festive rating: 3.5
Joy rating: 4
Overall rating: 3.75 mince pies

M&S – Christmas with love from Mrs Claus

Hot on the heels of John Lewis M&S appeared, out of the blue, with their heartwarming story of Mrs Claus and her excellent, excellent turtleneck jumperThe family narrative underscoring the whole thing is really relatable, while their portrayal of Mrs Claus is refreshingly fun and modern. As M&S continues to struggle with homeware and clothing profits – and begins closing stores – this warm, emotive campaign, which is being supported with extensive social including innovative Canvas ads, should help the brand to reconnect with consumers.

Festive rating: 5
Joy rating: 4
Overall rating: 4.5 mince pies

Sainsbury’s – The Greatest Gift

It should be a winner. It has a huge show tune sung by James Corden (for reasons that, admittedly, escape us), it’s directed by Sam Fell and it uses stop-frame animation techniques. It’s undeniably fun and festive with a nice emotional touch, and it shows the diversity of British families – but the Scrooge in us just finds it horribly, sickly sweet. The brand is however underpinning the campaign with a charitable cause, donating all the profits from sales of Gingerbread Dave and their stop-frame animation kit to Great Ormond Street Hospital, which helps to support their family-first messaging.

Festive rating: 4
Joy rating: 5
Twee penalty: 5
Overall rating: 2 mince pies

Aldi – Kevin the Carrot

We’re torn on this on in the studio. While some of us think that anthropomorphised vegetables are completely adorable, others think that this story of a tiny carrot who climbs past its dead friends, accidentally grates off some of his skin, then fulfils its purpose as a tempting treat for a predatory reindeer is – as Donald Trump would say (probably) – ‘big-league’ dark.

Festive rating: 5
Joy rating: 1
Overall rating: 3 mince pies

Waitrose – Home for Christmas

Waitrose has been quietly creating lovely Christmas campaigns for a while now. While leaving John Lewis to steal the show, they’ve been making more subtle ads including one of our team’s all-time favourites from 2014. This year’s offering goes a bit bigger, showing a tiny (and absolutely precious) robin’s fraught journey home for Christmas.

The visuals are stunning, the music is really emotive, and overall it’s a simple yet beautiful story. And, as part of the wider campaign, they’ve produced a children’s book of the story with acclaimed writer Michael Mopurgo.

Festive rating: 5
Joy rating: 5
Overall rating: 5 mince pies

So, there we have it – Waitrose is officially our favourite Christmas ad of this year. Think we’ve got it all wrong? Let us know on Twitter or Facebook!

Our social client: Cofresh

Thursday, September 15th, 2016

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We’ve been appointed by the UK’s number one Indian snack brand, Cofresh, to manage their social media channels.

Cofresh has been owned and run by the Patel family since way back in the 60s, when Dinesh Patel founded a potato crisp business in Nairobi, Kenya. Upon moving to the UK in the 70s the family continued to make snacks, and today Cofresh makes more than 200 products including potato crisps, spicy snack mixes, rice sticks, and more.

We’ll be focusing on growing the brand’s channels and creating fresh, engaging content – our in-house illustrator, Dave, has already been hard at work on the amazing snack-based art you can see in this post. Keep your eye out for more!

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We’re really looking forward to working with such a unique and exciting brand. Like Cofresh on Facebook and Instagram to keep an eye out for our work – we can’t wait to share what we’ve been up to!