Posts Tagged ‘Advertising’

Our work: MOR photoshoot

Tuesday, April 18th, 2017

When it comes to showing off a new food product, great photography makes stomachs growl – so as part of our website, social media, and PR work for MOR, we needed mouthwatering shots that’d send customers running for the nearest Tesco.

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MOR’s sausages have wonderful, versatile flavours that are great for cooking, so we wanted to show them in their element. We got chef Tom Cockerill on board to create eight original recipes, two for each sausage flavour, which we prepared, styled, and shot.

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Visually, we took inspiration from chefs like Jamie Oliver and Tom Kerridge, as well as from the lush imagery found in the publications like The Guardian and Waitrose Food. 

Spot our photography on the MOR website and on the brand’s Facebook and Instagram.

New client: MOR Sausages

Monday, April 3rd, 2017

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MOR Sausages have just hit Tesco’s shelves – and as the digital, social and PR agency for the new brand, we’ve been a huge part of the launch.

We’ve been working with MOR since the beginning of the year, having been appointed to design their website, create and manage their social media channels, and lead their PR campaigns.

1.1 Homepage copy

4.1 Sausages copy

For the website we created a simple yet artisanal feel, which is complemented by our foodie-inspired copy. Illustrations by artist Clover Robin, alongside our own photography, bring the brand to life and emphasise MOR’s passionate, yet accessible, food-loving personality. We also animated some of Clover’s illustrations in-house to create engaging web and social media content.

1.1 Homepage 2

Aside from web, we’ve launched MOR on Facebook and Instagram and will be managing their content and communities going forward. Over in PR our launch campaign has already seen excellent results, with a huge amount of sample requests and national coverage.

Follow MOR on social to stay up to date. Be warned; it will make you hungry.

Our work: CARE Fertility photoshoot

Wednesday, February 22nd, 2017

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In 2016 we did more photography and video projects than ever before, with our in-house creative producer and creative director working around the country for a whole range of clients.

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Christmas advertising: Our annual roundup

Tuesday, November 15th, 2016

It counts as annual if we did it last year, right? Grand!

Below, we’ve recapped the ads from some of the Christmas campaign contest’s key players, and used an extremely sophisticated rating system to decide which are tickling our festive fancy.

John Lewis – Buster the Boxer

When it comes to the John Lewis ad we’re usually due an emotional punch in the guts, but considering this year has been completely and objectively awful the brand’s gone for something a little more uplifting. That said, this ad has left everyone, well… divided (which also follows the theme of 2016, no?). All we know is that, regardless of whether you like the ad itself, the way they’ve integrated the campaign across multiple platforms – including online and in-store – is fantastic.

Festive rating: 3.5
Joy rating: 4
Overall rating: 3.75 mince pies

M&S – Christmas with love from Mrs Claus

Hot on the heels of John Lewis M&S appeared, out of the blue, with their heartwarming story of Mrs Claus and her excellent, excellent turtleneck jumperThe family narrative underscoring the whole thing is really relatable, while their portrayal of Mrs Claus is refreshingly fun and modern. As M&S continues to struggle with homeware and clothing profits – and begins closing stores – this warm, emotive campaign, which is being supported with extensive social including innovative Canvas ads, should help the brand to reconnect with consumers.

Festive rating: 5
Joy rating: 4
Overall rating: 4.5 mince pies

Sainsbury’s – The Greatest Gift

It should be a winner. It has a huge show tune sung by James Corden (for reasons that, admittedly, escape us), it’s directed by Sam Fell and it uses stop-frame animation techniques. It’s undeniably fun and festive with a nice emotional touch, and it shows the diversity of British families – but the Scrooge in us just finds it horribly, sickly sweet. The brand is however underpinning the campaign with a charitable cause, donating all the profits from sales of Gingerbread Dave and their stop-frame animation kit to Great Ormond Street Hospital, which helps to support their family-first messaging.

Festive rating: 4
Joy rating: 5
Twee penalty: 5
Overall rating: 2 mince pies

Aldi – Kevin the Carrot

We’re torn on this on in the studio. While some of us think that anthropomorphised vegetables are completely adorable, others think that this story of a tiny carrot who climbs past its dead friends, accidentally grates off some of his skin, then fulfils its purpose as a tempting treat for a predatory reindeer is – as Donald Trump would say (probably) – ‘big-league’ dark.

Festive rating: 5
Joy rating: 1
Overall rating: 3 mince pies

Waitrose – Home for Christmas

Waitrose has been quietly creating lovely Christmas campaigns for a while now. While leaving John Lewis to steal the show, they’ve been making more subtle ads including one of our team’s all-time favourites from 2014. This year’s offering goes a bit bigger, showing a tiny (and absolutely precious) robin’s fraught journey home for Christmas.

The visuals are stunning, the music is really emotive, and overall it’s a simple yet beautiful story. And, as part of the wider campaign, they’ve produced a children’s book of the story with acclaimed writer Michael Mopurgo.

Festive rating: 5
Joy rating: 5
Overall rating: 5 mince pies

So, there we have it – Waitrose is officially our favourite Christmas ad of this year. Think we’ve got it all wrong? Let us know on Twitter or Facebook!

Our social client: Cofresh

Thursday, September 15th, 2016

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We’ve been appointed by the UK’s number one Indian snack brand, Cofresh, to manage their social media channels.

Cofresh has been owned and run by the Patel family since way back in the 60s, when Dinesh Patel founded a potato crisp business in Nairobi, Kenya. Upon moving to the UK in the 70s the family continued to make snacks, and today Cofresh makes more than 200 products including potato crisps, spicy snack mixes, rice sticks, and more.

We’ll be focusing on growing the brand’s channels and creating fresh, engaging content – our in-house illustrator, Dave, has already been hard at work on the amazing snack-based art you can see in this post. Keep your eye out for more!

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We’re really looking forward to working with such a unique and exciting brand. Like Cofresh on Facebook and Instagram to keep an eye out for our work – we can’t wait to share what we’ve been up to!