New client: YesTo

May 1st, 2018 / Sophie Allen

We’re thrilled to announce that we have been appointed by natural skincare brand Yes to as of spring 2018. Yes to products are always 100% free of toxic ingredients and 100% filled with love, laughter and loads of fruit and veggies! Every product is at least 95% natural, free of parabens, and made with recyclable materials as well as many being certified vegan and approved by PETA.

Established in California, YesTo are a global leader in natural beauty products with award-winning formulas and unique collections. We will be working with the UK arm of the business to match the brand’s success in the US and become the no 1 face mask brand in the UK. We will be managing the UK social media accounts including working on their strategy, scheduling, community management and tone of voice as well as working alongside beauty PR agency B. for their influencer relations.

We will also be working with YesTo on a number of digital projects which will unfold over the course of the year. We are very excited to be working with such a vibrant brand as they grow their UK market – and we hope to help them be just as successful as they have been in the USA. Keep an eye on our blog and social media to be the first to see our work!

How Twitter engagement led Pukka Pies to own #BritishPieWeek

April 10th, 2018 / Allie Redmond

The goal was simple. Own British Pie Week. Our social media client Pukka Pies wanted to shout the loudest, own the week and interact with their biggest fans as well as encouraging new Pukka Pie customers. Over the week we achieved over 375k impressions, created over 150 conversations and maintained a steady engagement rate across the week averaging at 1.3% – above the industry average. And, we got the soul of the North, Paddy McGuinness, chatting about Pukka Pies. But how?

Mash all day. 👍🏼

— Paddy McGuinness (@PaddyMcGuinness) March 8, 2018

As well as our awesome web and design teams creating the digital landing page pie-week.com we managed the organic social media for British Pie Week which ran 5th – 9th March 2018. The campaign surrounded finding the answer to the nation’s biggest question – do you eat mash or chips with your pie? Cricket legend Andrew Flintoff was even in on the debate!

Our main focus was creating hype across Twitter to encourage chatter, create brand awareness and engage with the fans that were already strong advocates. We created a 150 strong list of influencers, bloggers, fans of the brand that already interact with Pukka Pies and celebrities. These were people that we either knew were already huge fans of Pukka Pies or that we thought would definitely love to get involved with Pukka Pies. PR agency, Kazoo PR organised incredible goodie hampers for radio DJs from local stations such as Gem 106 and Capital FM so these guys were on the list too!

When it came to British Pie Week it was time for outreach, outreach, outreach. Creating conversations with people was our main aim for this campaign and that’s what we acheived. We increased brand mentions on Twitter, the hashtag trended on Monday and Tuesday of the week and we also kicked off a RT to win competition for 5 lucky people to get their hands on the t-shirt that Freddie Flintoff wore in his sponsored Tweet. This was incredibly successful and kept momentum rolling for the campaign.

We worked with three other awesome agencies on this campaign including Kazoo PR, Quietstorm and PHD Media. Go team!

6 eggcellent Easter puns and campaigns

March 20th, 2018 / Allie Redmond

Easter has to be one of the best (read: worst) times for puns when it comes to straplines and copy but it can be a time for really cute campaigns.  Are you ready for some of our favourites?

1. Pun: Get Eggcited

Everywhere, on every flyer, on every Facebook post and every Tweet. We get it, you’re egg-cited.

2. Campaign: Co-op Arm Eggsperiment

Does the word ‘Eggsperiment’ even work? Cute campaign though.

3. Pun: Egg-stravagant

Any brand that sells an Easter egg over £4 is now egg-stravagant. Lol.

4. West Midlands Safari Park’s Eggstravaganza

Sweet hedgehog (sorry Tiny tenrec, Bob) but is he really an Easter-related animal?

5. Pun: Hop to it

In Asda emails every year. Stop it.

6. Campaign: Cadbury & the National Trust

The campaign involved trails at more than 300 National Trust and National Trust for Scotland properties with eggciting activities and an eggstra special hunt this campaign was packed to the brim with puns but also chockablock with family fun and warm fuzzy feelings. Don’t forget that they have an eggstensive range of Easter eggs… Enough, enough.

2 things to do to avoid Facebook harvesting your data

March 20th, 2018 / Allie Redmond

You’ve probably seen all the stuff in the news about harvesting Facebook data for ulterior motives.“Hundreds of millions of Facebook users are likely to have had their private information harvested by companies that exploited the same terms as the firm that collected data and passed it on to Cambridge Analytica, according to a new whistleblower. Sandy Parakilas says numerous companies deployed these techniques – likely affecting hundreds of millions of users – and that Facebook looked the other way” as The Guardian reported today. He has been quoted to say “It has been painful watching. Because I know that they could have prevented it.”

Sandy Parakilas was a platform operations manager at Facebook and his job was to watch out for data breaches by third-party software companies. But, he told the Guardian that he “warned senior executives at the company that its lax approach to data protection risked a major breach.”

As your friendly neighbourhood social media agency, there are two things you can do to protect yourself from this kind of thing happening!

1. Most of this data is harvested through apps which you’ve given permission to access your Facebook account. If you go here: you can see all apps you’ve ever allowed to do this. Yep, even Robot Unicorn Attack. If you’re anything like us you’ll have loads of legit ones like Fitbit, Groupon, Instagram etc. but also a load of weird ones you’ve forgotten about like “which Game of Thrones house do you REALLY belong to?” Any that you don’t remember, don’t use or look a bit dodgy, click the X to delete them. Sorted.

2. Delete your account.

New client: Belvoir Drinks

March 19th, 2018 / Sophie Allen

We’ve just been appointed by Belvoir Fruit Farms to work on their digital and social projects.

Belvoir Fruit Farms are an award-winning, family-run drinks maker nestled in the heart of Leicestershire’s countryside. From a humble beginning perfecting and selling their original elderflower recipe to local farm shops, Belvoir now sell a range of over 40 cordials and pressés made with natural fruit juices all over the country and beyond.

You’ve likely tasted Belvoir’s fizzy Raspberry Lemonade at your favourite little coffee shop, or shared a jug of refreshing Elderflower Cordial at your friend’s summer party (well, it’s far lovelier than supermarket pop, after all). And with our latest appointment to work with this blooming home-grown company, we’re hoping you’ll see more of it than ever.

From spring 2018 we’ll be working on Belvoir’s digital and paid social campaigns, helping them to grow awareness of the Belvoir brand, spread the word about new products, and encourage people to share good times with friends.

We’re incredibly excited to join the brand in refreshing the nation with Belvoir’s high quality fruit cordials and presses, and are delighted to be working with such a fantastic local company. Keep an eye on our blog and social media to be the first to see our work!