Our work: Steakation campaign

September 27th, 2017 / Sophie Allen

Son of Steak Steakation logo

Summer. Seems like a distant memory. But back in the sunshine season, did you spot our campaign for Son of Steak?

There’s loads to do in Nottingham during the summer and Steakation (yep, that one’s ours) drew visitors to the city – and the restaurant – for a day out. By showing proof that they’d made the most of any city centre attraction, all lucky, hungry Steakationers landed 20% off food between 12 and 6pm, boosting trade at these quieter hours.

After coming up with the initial Steakation concept, we designed an identity and created marketing material including flyers and social posts. We also made a cow, which we took to Nottingham Beach for the day to promote the new campaign and spread the word. Known as Eddy Bull, he’s now a permanent restaurant fixture.

Read more about our Son of Steak here, or take a look at our work for their social media channels. We’ll leave you with Eddy.

Son of Steak cow, Eddy Bull

Our work: Fox’s photoshoot

September 5th, 2017 / Sophie Allen

It feels like we hardly step out from behind the camera these days; our lives (well, Account Manager/Producer Beth’s, anyway) are dominated by hefty pre-prod docs and location scouting. But when projects are this exciting – and sweet – we certainly wouldn’t have it any other way.

A few months back Fox’s Biscuits made us their lead creative agency, and this photoshoot is one of our first projects to come from the new relationship. Combining both lifestyle photography and essential pack shots, the shoot brings the different parts of the Fox’s portfolio to life, from bright, colourful Party Rings to indulgent Premium.

It also shows off our recipes, developed with food stylist and chef Tom Cockerill from Woodrow Studios. They’re just one way we’ve explored the new Fox’s proposition, Lovingly Baked Since 1863, and show how we can bring Fox’s beautifully baked biscuits into all kinds of different family occasions.

Thanks to Andy Pendlebury, our man behind the lens, and Tom for working with us again. For more of the work we’ve done together, take a look at the MOR photoshoot. Keep an eye out for our photography on the new Fox’s website (coming soon) and their Facebook, Twitter, and Instagram.

New client: Fox’s Biscuits

July 2nd, 2017 / Sophie Allen

Fox's Biscuits logo with new proposition

Ready for an exciting update? In case you haven’t heard, we’ve been appointed as Fox’s Biscuits’ lead agency!

Even if you’d not come across that little piece of news, you’ve definitely heard of Fox’s. They’re one of the UK’s most well-known biscuit brands, famous for some of the nation’s favourite sweet treats including Party Rings, Rocky, and Crunch Creams.

Having spent the past few years headlining their marketing with a character, Vinnie the Panda, the brand’s now going through a transformation underpinned by a new proposition: ‘Lovingly baked since 1843.’ As part of this new phase for the brand Fox’s has chosen us to lead their strategy and creative, including digital, social, in-store, advertising and PR. Everything from the tone of voice to the photography will be getting a shakeup, and we’re delighted that we’ll be the ones to do it.

While we’ve worked with Fox’s in the past on projects including packaging, new product development, and branding, this is a huge new step in our relationship with the brand. To stay up to date with our work, follow along on our social channels.

Now we’re off to roll up our sleeves; this is where the real work begins!

Our work: FRijj pack redesign

May 17th, 2017 / Sophie Allen

FRijj_Visual

After launching Müller’s new Müller Milk brand (which you can read more about here) we began rollout to all of Müller’s milk products, including cream, butter and milkshakes – starting with the FRijj pack design.

Our redesign keeps the logo and vibrancy of the previous FRijj pack with some subtle tweaks. We introduced the Müller Milk cowprint to bring consistency across Müller Milk products, maximise recognition and boost awareness of the Müller Milk brand, and added art by our in-house illustrator to amp up the flavour cues and draw attention to new products and an improved recipe.

We’ve also extended the design out to new SKUs, including a low sugar product and a limited edition British athletics range.

The redesigned core FRijj pack launched in April. Spot it in a supermarket near you, and let us know what you think!

New client: The National Forest

May 11th, 2017 / Sophie Allen

1200px-The_National_Forest_logo.svg

 

If it’s looking quiet on the blog, it’s only because we’re absolutely manic behind the scenes. There’s loads going on at Together this spring, including some exciting work and client wins we can’t talk about just yet. But to give you a taster, here’s one we can share: we’ve started working with The National Forest.

The National Forest has transformed more than 200 square miles of the Midlands by creating more forested areas, planting millions of trees over the last 20 years to increase woodland cover from 6% to over 20%. But it’s about more than trees; by regenerating the area, The National Forest is helping those nearby to live and work with nature.

After a tender and pitch process at the start of this year, we won the opportunity to help The National Forest develop their proposition and visual style. We recently kicked things off with a day-long brand workshop with team members and stakeholders, exploring what makes The National Forest unique and gathering everyone’s ideas.

Now, we’re in the process of using all that useful stuff to inform our creative – and help the brand to find their new identity.

We’re loving working with The National Forest’s brilliant team, and can’t wait to share what we create together. Keep an eye on this blog, and our social media channels, for updates.