Archive for the ‘Together Agency’ Category

Christmas advertising: Our annual roundup

Tuesday, November 15th, 2016

It counts as annual if we did it last year, right? Grand!

Below, we’ve recapped the ads from some of the Christmas campaign contest’s key players, and used an extremely sophisticated rating system to decide which are tickling our festive fancy.

John Lewis – Buster the Boxer

When it comes to the John Lewis ad we’re usually due an emotional punch in the guts, but considering this year has been completely and objectively awful the brand’s gone for something a little more uplifting. That said, this ad has left everyone, well… divided (which also follows the theme of 2016, no?). All we know is that, regardless of whether you like the ad itself, the way they’ve integrated the campaign across multiple platforms – including online and in-store – is fantastic.

Festive rating: 3.5
Joy rating: 4
Overall rating: 3.75 mince pies

M&S – Christmas with love from Mrs Claus

Hot on the heels of John Lewis M&S appeared, out of the blue, with their heartwarming story of Mrs Claus and her excellent, excellent turtleneck jumperThe family narrative underscoring the whole thing is really relatable, while their portrayal of Mrs Claus is refreshingly fun and modern. As M&S continues to struggle with homeware and clothing profits – and begins closing stores – this warm, emotive campaign, which is being supported with extensive social including innovative Canvas ads, should help the brand to reconnect with consumers.

Festive rating: 5
Joy rating: 4
Overall rating: 4.5 mince pies

Sainsbury’s – The Greatest Gift

It should be a winner. It has a huge show tune sung by James Corden (for reasons that, admittedly, escape us), it’s directed by Sam Fell and it uses stop-frame animation techniques. It’s undeniably fun and festive with a nice emotional touch, and it shows the diversity of British families – but the Scrooge in us just finds it horribly, sickly sweet. The brand is however underpinning the campaign with a charitable cause, donating all the profits from sales of Gingerbread Dave and their stop-frame animation kit to Great Ormond Street Hospital, which helps to support their family-first messaging.

Festive rating: 4
Joy rating: 5
Twee penalty: 5
Overall rating: 2 mince pies

Aldi – Kevin the Carrot

We’re torn on this on in the studio. While some of us think that anthropomorphised vegetables are completely adorable, others think that this story of a tiny carrot who climbs past its dead friends, accidentally grates off some of his skin, then fulfils its purpose as a tempting treat for a predatory reindeer is – as Donald Trump would say (probably) – ‘big-league’ dark.

Festive rating: 5
Joy rating: 1
Overall rating: 3 mince pies

Waitrose – Home for Christmas

Waitrose has been quietly creating lovely Christmas campaigns for a while now. While leaving John Lewis to steal the show, they’ve been making more subtle ads including one of our team’s all-time favourites from 2014. This year’s offering goes a bit bigger, showing a tiny (and absolutely precious) robin’s fraught journey home for Christmas.

The visuals are stunning, the music is really emotive, and overall it’s a simple yet beautiful story. And, as part of the wider campaign, they’ve produced a children’s book of the story with acclaimed writer Michael Mopurgo.

Festive rating: 5
Joy rating: 5
Overall rating: 5 mince pies

So, there we have it – Waitrose is officially our favourite Christmas ad of this year. Think we’ve got it all wrong? Let us know on Twitter or Facebook!

Together updates: August 2016

Friday, September 2nd, 2016

Another month has passed in a blur of meetings, pitches, proofs and shoots. Here’s a roundup of what we’ve been up to.

What’s everyone doing?

Over the past couple of months we’ve continued to expand our portfolio of video and photography, with Anil – our Creative Director – and Creative Producer Cara out on shoots for clients including Interflora and CARE Fertility. We’ve also another big shoot for CARE, as well as an exciting video project for Cofresh, in the pipeline. Keep an eye on our social media channels to get the first look at our work on launch.

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In our design and artwork teams Dave, Adam, Ady and Jim have been working intensely on a huge variety of projects ranging from conference stand visualisations to glossy installation guides. Alongside this they’ve been developing packaging designs for an international FMCG brand – but that’s as much as we can say about that for now.

Our digital team has just launched a new website for Licor 43take a look, and be sure to spend a little time browsing the new and improved cocktail section. We’ve also started on the autumn campaign for the National Trust’s Midlands properties, which will cover radio, press, and digital; just a couple of weeks ago Beth and Jen headed out at Hardwick Hall with the recording crew to talk to visitors.

Any new business?

Of course. We’re excited to be working on a creative campaign for new clients Eat Real, part of the Cofresh snack family. Our fantastic accounts team has also been working on lots of pitches and tenders behind the scenes.

What else is new?

At the beginning of July we said goodbye to our fantastic social media assistant, Leigh. Leigh had been working with us for over a year (doing a particularly brilliant job on this very blog) and now she’s jetting off to spend a year in Australia. You can keep up to date with her life, travels, and foodie adventures over on her blog, The Writing Campbell.

 

If you’ve got any projects you want to talk about, we’re always happy to chat. Give us a call or drop us an email through our contact page.

Together updates [July 2016]

Friday, July 1st, 2016

The last few months have been extremely busy here at Together. We’ve been pulling some late nights, eating a whole lot of Deliveroo, and zooming about in planes, trains, and automobiles. But don’t worry, we’ve survived – and we’ve created some pretty fantastic work in the process.

So, here’s a little update of exactly what’s cracking off in the studio – and a bit of an insight into just why we’ve been so quiet.

What’s everyone doing?

Anil and Cara have been out of the studio for over a week directing photo and video shoots for a number of clients, working from the crack of dawn until the early hours. The results are already looking great, though to be honest, we can’t really remember what the pair of them look like anymore.

Luckily, they've been sending pictures to remind us.

Luckily, they’ve been sending pictures to remind us.

The digital team have been working on the Licor 43 and William Davis websites, while the design chaps have been on everything from brochures to adverts for CARE Fertility. And our in-house illustrator, Dave, has been creating some absolutely stunning snack-based art for Cofresh’s social media channels.

Any new business?

Oh yes. We’ve stated the social media management for Villa Massa, as well as having retained our digital work with Licor 43. We’ve also been appointed by Cofresh to lead on their creative campaigns, help develop their identity, and take over their social media.

What else is new? 

Well, we’re expanding! With all our new business we need some extra folk to help out, so we’re taking on a new account manager and adding a community manager to our social team.

Oh, and a few weeks back we had ourselves a team away day and went canoeing down the River Trent with Trent Adventure. Sounds crazy, sure, but it was actually brilliant. Here some of us are looking super safety conscious.

canoeing

No one fell in. But if we had, we’d have been prepared.

If you’ve got any projects you want to talk about, we’re always happy to chat. Give us a call or drop us an email through our contact page.

6 tools every Social Media Manager needs

Monday, April 18th, 2016

Social media busybodies everywhere know that having the right tools for the job is vital. Like many creative professions, they need to be organised, up-to-date, and ready to go at a moment’s notice. It also means that they need to be ready to try out any new software that might make their lives a bit easier.

Not every new scheduling or social listening tool that enters the market makes its way into a Social Media Manager’s repertoire, but these are some of the gadgets and gizmos us social guys at Together Agency can’t live without.

social-media-manager-tools

Hootsuite

A large portion of any Social Media Manager’s day is scheduling content. Whether that’s for their house account or for a client, a tool like Hootsuite is vital for keeping everything in one place and easy to keep on top of. Whether you’re looking to queue up content for the coming month or view any mentions or messages across your accounts, Hootsuite can help you out.

Canva

Sometimes, you’re going to need to make quick content. This could be for a one-off tweet about some timely event, or it could be adding an image into a pre-existed, branded template. Canva’s easy-to-use interface has us raving about it, so much so that this isn’t the first time we’ve blogged about our love the tool.

Google Drive

In the past, we’ve planned our content on individual Word Documents and emailed them over to anyone who needs to add, tweak, or change anything. The problem with this method is that at any one time, there can be multiple versions of one plan, and ultimately things get messy. With Google Drive, everything is in one place, can be edited by whoever you choose, and updates everyone automatically when any changes are made. It’s perfect for any team of social media-ites who are sharing the load.

Facebook Scheduling

Using Facebook’s in-house scheduling tool used to be a lifesaver in the days before Hootsuite updated their settings to allow automatic images. Nowadays, there isn’t much difference between using Facebook or Hootsuite to schedule your Facebook content, but we figured that you can’t go wrong using Facebook’s native tools.

Buzzsumo

Have you ever needed to read up on something but found it near impossible to find a reputable source? This is where Buzzsumo comes in – even using the free version turns up the top-ranking articles for whatever you’ve searched. They make it easy to see how many times an article has been shared and even lets you view a few of the top people who have shared it. Having this insight into shares and influencers is great for sourcing good, reliable content.

Trello

Working as a team is great, but organising a team? That’s a lot less fun. Trying to keep on top of everyone who’s involved, what they need to do, when it needs to be done by, and what they’ve already completed, takes times away from focusing on your own tasks. Trello is the saviour of teams everywhere – you can create separate boards for each person, and it’s easy to highlight deadlines and priorities, as well making it clear which tasks have been completed, which are in progress, and which are yet to begin. Simple!

 

If you have any tools that make your life on social media a breeze, let us know! And if you think your own social pages could do with a bit of sprucing up, get in contact with us today!

Client-side advice to agencies

Tuesday, March 1st, 2016

For the past few months, we’ve had the pleasure of working alongside Helen Burnett – an account manager with an affinity for comfy jumpers and a history of 12 years in a client-side role (before she came to join our lovely agency). We picked her brain for some advice for agencies when dealing with their clients.

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