Archive for the ‘Together Agency’ Category

Our work: FRijj pack redesign

Wednesday, May 17th, 2017

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After launching Müller’s new Müller Milk brand (which you can read more about here) we began rollout to all of Müller’s milk products, including cream, butter and milkshakes – starting with the FRijj pack design.

Our redesign keeps the logo and vibrancy of the previous FRijj pack with some subtle tweaks. We introduced the Müller Milk cowprint to bring consistency across Müller Milk products, maximise recognition and boost awareness of the Müller Milk brand, and added art by our in-house illustrator to amp up the flavour cues and draw attention to new products and an improved recipe.

We’ve also extended the design out to new SKUs, including a low sugar product and a limited edition British athletics range.

The redesigned core FRijj pack launched in April. Spot it in a supermarket near you, and let us know what you think!

Our work: CARE Fertility photoshoot

Wednesday, February 22nd, 2017

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In 2016 we did more photography and video projects than ever before, with our in-house creative producer and creative director working around the country for a whole range of clients.

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Our work: Interflora Valentine’s campaign

Tuesday, February 14th, 2017

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Ah, Valentine’s Day. A day for romantic dinners, amateur poetry, or gleefully revelling your takeaway for one. More for you, eh? Anyway, however you’re spending it, get a little loved up with our Interflora campaign.

This one’s been on standby for a while, having been part of our work last summer on Interflora’s core creative for their three peak campaigns: Mother’s Day, Christmas, and Valentine’s Day. Our concept, ‘We know love’, was drawn from Interflora’s heritage; they’ve spent almost a hundred years delivering flowers for lovers all over the world, so they can be trusted to know a thing or two about romance.

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We produced the photoshoot ourselves, casting the models, choosing the location (that’s Nottingham’s stunning Hockley Arts Club), and directing the photography. We wanted the shot to sizzle while being true to the luxury and character of the brand, and with the plush setting, vibrant roses, and moody lighting, we reckon we nailed it.

Here are a couple of behind the scene shots from the day. Thanks to Rob at Scene Photography and Blake Models for your help on the project!

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Pukka’s first week campaign stats are in…

Wednesday, February 8th, 2017

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… And we’re not exaggerating when we say they’re pretty bloody brilliant. Having gone live on the 31st of January, the website has seen a 3,000% uplift in views, while over on social media we’ve increased engagement by 7,700%.

Pukka’s kindly allowed us to share their week one campaign report below. Take a look – and if you haven’t seen the new website yet, read our blog or see it for yourself!

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Christmas advertising: Our annual roundup

Tuesday, November 15th, 2016

It counts as annual if we did it last year, right? Grand!

Below, we’ve recapped the ads from some of the Christmas campaign contest’s key players, and used an extremely sophisticated rating system to decide which are tickling our festive fancy.

John Lewis – Buster the Boxer

When it comes to the John Lewis ad we’re usually due an emotional punch in the guts, but considering this year has been completely and objectively awful the brand’s gone for something a little more uplifting. That said, this ad has left everyone, well… divided (which also follows the theme of 2016, no?). All we know is that, regardless of whether you like the ad itself, the way they’ve integrated the campaign across multiple platforms – including online and in-store – is fantastic.

Festive rating: 3.5
Joy rating: 4
Overall rating: 3.75 mince pies

M&S – Christmas with love from Mrs Claus

Hot on the heels of John Lewis M&S appeared, out of the blue, with their heartwarming story of Mrs Claus and her excellent, excellent turtleneck jumperThe family narrative underscoring the whole thing is really relatable, while their portrayal of Mrs Claus is refreshingly fun and modern. As M&S continues to struggle with homeware and clothing profits – and begins closing stores – this warm, emotive campaign, which is being supported with extensive social including innovative Canvas ads, should help the brand to reconnect with consumers.

Festive rating: 5
Joy rating: 4
Overall rating: 4.5 mince pies

Sainsbury’s – The Greatest Gift

It should be a winner. It has a huge show tune sung by James Corden (for reasons that, admittedly, escape us), it’s directed by Sam Fell and it uses stop-frame animation techniques. It’s undeniably fun and festive with a nice emotional touch, and it shows the diversity of British families – but the Scrooge in us just finds it horribly, sickly sweet. The brand is however underpinning the campaign with a charitable cause, donating all the profits from sales of Gingerbread Dave and their stop-frame animation kit to Great Ormond Street Hospital, which helps to support their family-first messaging.

Festive rating: 4
Joy rating: 5
Twee penalty: 5
Overall rating: 2 mince pies

Aldi – Kevin the Carrot

We’re torn on this on in the studio. While some of us think that anthropomorphised vegetables are completely adorable, others think that this story of a tiny carrot who climbs past its dead friends, accidentally grates off some of his skin, then fulfils its purpose as a tempting treat for a predatory reindeer is – as Donald Trump would say (probably) – ‘big-league’ dark.

Festive rating: 5
Joy rating: 1
Overall rating: 3 mince pies

Waitrose – Home for Christmas

Waitrose has been quietly creating lovely Christmas campaigns for a while now. While leaving John Lewis to steal the show, they’ve been making more subtle ads including one of our team’s all-time favourites from 2014. This year’s offering goes a bit bigger, showing a tiny (and absolutely precious) robin’s fraught journey home for Christmas.

The visuals are stunning, the music is really emotive, and overall it’s a simple yet beautiful story. And, as part of the wider campaign, they’ve produced a children’s book of the story with acclaimed writer Michael Mopurgo.

Festive rating: 5
Joy rating: 5
Overall rating: 5 mince pies

So, there we have it – Waitrose is officially our favourite Christmas ad of this year. Think we’ve got it all wrong? Let us know on Twitter or Facebook!