Archive for the ‘Social’ Category

New client: WB Power Services

Tuesday, May 22nd, 2018

WB Power Services (WBPS) have appointed us as their social media agency.

WBPS is one of the country’s leading suppliers of critical power solutions and maintenance. Providing solutions, maintenance, and hire 24 hours a day all year round, WBPS works with clients from hospitals to large-scale data centres to ensure they never lose power.

We’re supporting WBPS with their social media management and content, taking the lead on their LinkedIn and Twitter channels to reach and engage with new businesses. We’ll also be using these platforms for sharing what makes WBPS unique and promoting new products, services, and career openings.

Follow WBPS on Twitter or LinkedIn to see what we’re getting up to.

New client: BlueIron

Tuesday, May 1st, 2018

We’ve been appointed by BlueIron to work on their social and influencer projects.

BlueIron is the ‘fastest growing liquid iron supplement in Europe’ [Daily Mail]. The supplement is packed with wild Nordic blueberries, one of nature’s finest superfoods, and it’s suitable for pregnancy, vegetarians and vegans – so it’s absolutely safe and delicious, whatever your diet.

According to the NHS 27% of women aren’t getting enough iron. It can also be tricky to get the correct amounts of iron whilst following a vegan or vegetarian diet, so it’s going to be our job to spread the word about BlueIron.

From spring 2018 we’ll be working on BlueIron’s paid and organic social campaigns, helping them to grow awareness of the BlueIron brand, share new products, and encourage women to assess their iron intake and look after their health the Nordic way. We will also be working with them on their influencer strategy across the UK and Ireland. BlueIron have already worked with some fantastic influencers such as Irish PT and Instagram sensation Maeve Madden, as well as no 1 best-selling food author Rozanna Purcell.

We’re incredibly excited to join the brand in shouting all about the Nordic way of wellbeing. Keep an eye on our blog and social media to be the first to see our work.

 

New client: YesTo

Tuesday, May 1st, 2018

We’re thrilled to announce that we have been appointed by natural skincare brand Yes to as of spring 2018. Yes to products are always 100% free of toxic ingredients and 100% filled with love, laughter and loads of fruit and veggies! Every product is at least 95% natural, free of parabens, and made with recyclable materials as well as many being certified vegan and approved by PETA.

Established in California, YesTo are a global leader in natural beauty products with award-winning formulas and unique collections. We will be working with the UK arm of the business to match the brand’s success in the US and become the no 1 face mask brand in the UK. We will be managing the UK social media accounts including working on their strategy, scheduling, community management and tone of voice as well as working alongside beauty PR agency B. for their influencer relations.

We will also be working with YesTo on a number of digital projects which will unfold over the course of the year. We are very excited to be working with such a vibrant brand as they grow their UK market – and we hope to help them be just as successful as they have been in the USA. Keep an eye on our blog and social media to be the first to see our work!

How Twitter engagement led Pukka Pies to own #BritishPieWeek

Tuesday, April 10th, 2018

The goal was simple. Own British Pie Week. Our social media client Pukka Pies wanted to shout the loudest, own the week and interact with their biggest fans as well as encouraging new Pukka Pie customers. Over the week we achieved over 375k impressions, created over 150 conversations and maintained a steady engagement rate across the week averaging at 1.3% – above the industry average. And, we got the soul of the North, Paddy McGuinness, chatting about Pukka Pies. But how?

Mash all day. 👍🏼

— Paddy McGuinness (@PaddyMcGuinness) March 8, 2018

As well as our awesome web and design teams creating the digital landing page pie-week.com we managed the organic social media for British Pie Week which ran 5th – 9th March 2018. The campaign surrounded finding the answer to the nation’s biggest question – do you eat mash or chips with your pie? Cricket legend Andrew Flintoff was even in on the debate!

Our main focus was creating hype across Twitter to encourage chatter, create brand awareness and engage with the fans that were already strong advocates. We created a 150 strong list of influencers, bloggers, fans of the brand that already interact with Pukka Pies and celebrities. These were people that we either knew were already huge fans of Pukka Pies or that we thought would definitely love to get involved with Pukka Pies. PR agency, Kazoo PR organised incredible goodie hampers for radio DJs from local stations such as Gem 106 and Capital FM so these guys were on the list too!

When it came to British Pie Week it was time for outreach, outreach, outreach. Creating conversations with people was our main aim for this campaign and that’s what we acheived. We increased brand mentions on Twitter, the hashtag trended on Monday and Tuesday of the week and we also kicked off a RT to win competition for 5 lucky people to get their hands on the t-shirt that Freddie Flintoff wore in his sponsored Tweet. This was incredibly successful and kept momentum rolling for the campaign.

We worked with three other awesome agencies on this campaign including Kazoo PR, Quietstorm and PHD Media. Go team!