Archive for the ‘News’ Category

New client: Busy Bees

Wednesday, October 11th, 2017

Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.

Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world.  So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.

We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children.  This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.

JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”

Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.

“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”

There you have it! Stay up to date with our latest work over on our social media channels, or take a look at our Work section to see more of what we do.

New client: Fox’s Biscuits

Sunday, July 2nd, 2017

Fox's Biscuits logo with new proposition

Ready for an exciting update? In case you haven’t heard, we’ve been appointed as Fox’s Biscuits’ lead agency!

Even if you’d not come across that little piece of news, you’ve definitely heard of Fox’s. They’re one of the UK’s most well-known biscuit brands, famous for some of the nation’s favourite sweet treats including Party Rings, Rocky, and Crunch Creams.

Having spent the past few years headlining their marketing with a character, Vinnie the Panda, the brand’s now going through a transformation underpinned by a new proposition: ‘Lovingly baked since 1843.’ As part of this new phase for the brand Fox’s has chosen us to lead their strategy and creative, including digital, social, in-store, advertising and PR. Everything from the tone of voice to the photography will be getting a shakeup, and we’re delighted that we’ll be the ones to do it.

While we’ve worked with Fox’s in the past on projects including packaging, new product development, and branding, this is a huge new step in our relationship with the brand. To stay up to date with our work, follow along on our social channels.

Now we’re off to roll up our sleeves; this is where the real work begins!

New client: The National Forest

Thursday, May 11th, 2017

1200px-The_National_Forest_logo.svg

 

If it’s looking quiet on the blog, it’s only because we’re absolutely manic behind the scenes. There’s loads going on at Together this spring, including some exciting work and client wins we can’t talk about just yet. But to give you a taster, here’s one we can share: we’ve started working with The National Forest.

The National Forest has transformed more than 200 square miles of the Midlands by creating more forested areas, planting millions of trees over the last 20 years to increase woodland cover from 6% to over 20%. But it’s about more than trees; by regenerating the area, The National Forest is helping those nearby to live and work with nature.

After a tender and pitch process at the start of this year, we won the opportunity to help The National Forest develop their proposition and visual style. We recently kicked things off with a day-long brand workshop with team members and stakeholders, exploring what makes The National Forest unique and gathering everyone’s ideas.

Now, we’re in the process of using all that useful stuff to inform our creative – and help the brand to find their new identity.

We’re loving working with The National Forest’s brilliant team, and can’t wait to share what we create together. Keep an eye on this blog, and our social media channels, for updates.