Archive for the ‘FMCG’ Category

New client: Good Life

Thursday, September 27th, 2018

Good Life turns virtuous veg into seriously tasty veggie food. Rather than mimicking meat, their healthy and flavourful food lets veg do their thing while helping their consumers feel their best – because balance is what a Good Life’s all about.

Our work

Goodlife has appointed us as their brand development agency where we have refined their proposition to be all about Feel Good Food, developing their proposition, positioning and communication plan as well as creating their tone of voice. Among other branding projects, we’re also working with them on their packaging and other literature.

Ali Reilly, Marketing Manager of Good Life, says:

“Good Life are thrilled to be working with Together to encourage more consumers to start eating delicious vegetarian and vegan meals. The rise of flexitarianism or VNATS (Vegetarians Now & Then) has been so prominent recently and the market growth has been astronomical. Over 14% or ‘1 in 7 adults* now say they are interested in limiting or reducing their consumption of meat or poultry in the future’ and we’re here to help them do that.”

What’s next?

Stay tuned. We’ll soon be launching the new packaging into Good Life’s retailers. In the meantime, you can learn more about Good Life here.

*[Mintel]

Our work: My Healthy Kitchen website and social

Friday, February 3rd, 2017

Screen Shot 2017-02-03 at 09.37.01

If you read our recent blog about My Healthy Kitchen, one of our newest clients, you’ll know that we’ve spent the last month or so working on the brand’s website and social media.

Well, My Healthy Kitchen (myhk) has just launched – which means our site and social channels are now online.

We’ve designed the website to be simple yet aspirational; it’s filled with gorgeous food photography of the brand’s fresh, tasty meals, and the navigation allows users to explore products and learn all about myhk with ease. The tone of voice is foodie with a fun edge, reflecting how the product makes healthy international cuisine quick, accessible, and enjoyable.

Screen Shot 2017-02-03 at 09.40.53Those screen grabs are just a flavour of our work; go ahead and delve in. We’ve also just launched the brand’s Twitter and Facebook, so like and follow to see what’s next for My Healthy Kitchen.

New client: Pukka Pies

Wednesday, February 1st, 2017

pukka pies
We’re delighted to reveal that over the past month, we’ve been working with a brand new client – Pukka Pies.

At the end of 2016 we were appointed as Pukka’s digital agency, working within their new agency network to deliver Pukka’s rebrand and through-the-line campaign. We’ve designed and developed their new website, relaunched the brand’s social media channels, and will be continuing to manage these platforms going forward.

Our work will support Pukka’s latest campaign, ‘Everything’s Pukka‘, in the digital space, helping to drive reappraisal of the brand’s grocery product and spread a message: that whatever life’s little ups and downs, Pukka’s hot, hearty fillings and delicious flavours are the ultimate good mood food.

pukka pies

The new Pukka site, written, designed, and developed by us, is now online. You can take a look here (and there’s a little glimpse above).

You can also check out the brand’s refreshed social media channels; we’re creating content for and managing their Facebook, Twitter, and Instagram.

Our work: Müller Milk branding and packaging

Wednesday, January 25th, 2017

muller-large
Our Müller Milk packaging is now in the fridges of convenience stores nationwide.

We’ve been working with Müller on the branding for their milk products since spring 2016, exploring a range of concepts and running workshops both internally and with consumers to develop the new identity. As a result we’ve created a new look and feel that develops the previous branding, while also building on the Müllerlicious proposition and giving the brand greater shelf standout.

milk2

The new brand is rolling out across Müller’s milk, cream and butter in convenience stores throughout 2017. It’s been brilliant working with Müller over the past year, and the creative team is already working on a few other exciting projects for the brand. If you’re interested in seeing more of our FMCG projects, take a look at our work or drop us a message.