Archive for the ‘Digital’ Category

6 eggcellent Easter puns and campaigns

Tuesday, March 20th, 2018

Easter has to be one of the best (read: worst) times for puns when it comes to straplines and copy but it can be a time for really cute campaigns.  Are you ready for some of our favourites?

1. Pun: Get Eggcited

Everywhere, on every flyer, on every Facebook post and every Tweet. We get it, you’re egg-cited.

2. Campaign: Co-op Arm Eggsperiment

Does the word ‘Eggsperiment’ even work? Cute campaign though.

3. Pun: Egg-stravagant

Any brand that sells an Easter egg over £4 is now egg-stravagant. Lol.

4. West Midlands Safari Park’s Eggstravaganza

Sweet hedgehog (sorry Tiny tenrec, Bob) but is he really an Easter-related animal?

5. Pun: Hop to it

In Asda emails every year. Stop it.

6. Campaign: Cadbury & the National Trust

The campaign involved trails at more than 300 National Trust and National Trust for Scotland properties with eggciting activities and an eggstra special hunt this campaign was packed to the brim with puns but also chockablock with family fun and warm fuzzy feelings. Don’t forget that they have an eggstensive range of Easter eggs… Enough, enough.

4 Awesome Mother’s Day Campaigns That Nailed It

Tuesday, February 13th, 2018

Awards season is well and truly over. But we like to run our own little awards from time to time! Of course, we’re always on the lookout for inspiration and amazing campaigns within the social media, marketing and FMCG industries and Mother’s Day is fast approaching. Yep, better get those flowers ordered and that card written – it’s on Sunday 11th March!

We’ve had a search for some of our favourite Mother’s Day campaigns from recent years and we’ve given them all a very fancy schmancy award category, because, we’re professional like that. Enjoy!

1. Best For Powerful Message

Interflora’s campaign for ‘The Power of Flowers’ is all kinds of girl boss powerful and we love it. The aim was to convince the nation to reflect on the many reasons to send flowers to your lovely mum, not just Mother’s Day! Communications agency Home devised this campaign and their creative director had this to say; “Like mums, flowers can often be taken for granted and overlooked when it comes to what they stand for.” Bravo, guys.

2. Best For Content

Paperchase nailed the link between cute and useful content for their craft-loving market with their Mother’s Day DIY last year. By collaborating with a well known interior designer and crafter they gave their content even more authority as well as it being great to look at with click-through-ability! By showing their followers a quick DIY that they could whip up for their mum they showed their supportive side for penny-savers and creative side for their crafty followers. It’s the thought that counts and this DIY was really cute.

3. Best For Creative Idea

KFC are pretty much incredible for most campaigns but we really loved their Tender Wings of Desire parody of those saucy books! Because everyone’s dream guy is the Colonel, isn’t it?

 

4. Best For User Generated Content

Pandora have Mother’s Day wrapped up – they know they’re going to be uber-relevant for this holiday but they still try really hard with their campaigns and we love that. User-generated content is one of the toughest things to get right because, at the end of the day, people are lazy (Twitter) or overly proud (of their Instagram profiles). By incentivising their campaign with a competition and focusing it around an emotive subject, UGC was always going to be a great idea. They also dabbled in a Snapchat filter the year before so we’re looking forward to seeing what Pandora will come up with this year!

What do you think? Tweet us if you have any other favourites that we’ve missed off our (obviously not exhaustive) list!

Our work: My Healthy Kitchen website and social

Friday, February 3rd, 2017

Screen Shot 2017-02-03 at 09.37.01

If you read our recent blog about My Healthy Kitchen, one of our newest clients, you’ll know that we’ve spent the last month or so working on the brand’s website and social media.

Well, My Healthy Kitchen (myhk) has just launched – which means our site and social channels are now online.

We’ve designed the website to be simple yet aspirational; it’s filled with gorgeous food photography of the brand’s fresh, tasty meals, and the navigation allows users to explore products and learn all about myhk with ease. The tone of voice is foodie with a fun edge, reflecting how the product makes healthy international cuisine quick, accessible, and enjoyable.

Screen Shot 2017-02-03 at 09.40.53Those screen grabs are just a flavour of our work; go ahead and delve in. We’ve also just launched the brand’s Twitter and Facebook, so like and follow to see what’s next for My Healthy Kitchen.

Our work: Licor 43 website

Saturday, August 13th, 2016

¡Salud! Last week saw the launch of our brand new Licor 43 global website design, with a stunning new look and fully mobile responsive construction.

Screen Shot 2016-08-05 at 16.30.10

(more…)

5 Digital Marketing Trends for 2016

Monday, February 1st, 2016

2016 is well and truly underway, and every year there are new ideas about what’s going to shape digital marketing this time around. These new trends line up, ready for the big refresh button in the sky to be hit so that they might begin their work. Here are just a few of some of the developments looking to make a splash in 2016.

digital-marketing-trends-2016

(more…)