Archive for the ‘Brand’ Category

Brands reacted to Pi Day exactly as you’d expect

Monday, March 14th, 2016

If there’s one thing we know that brands love, it’s declaring that seemingly random days of the year are actually bursting with significance. Today is one such an event, with the internet exploding in support of Pi Day.

Backed up by the logic that the first three digits of pi are 3.14, and, in America at least, the fourteenth of March is written as 3.14, brands haven’t wasted a minute in celebrating.

Despite the mathematical decimal placement having nothing to do with the sweet (or savoury) baked treat, the first thing you’ll notice about Pi Day on social media is lots and lots of pie.

Pi-Day-2016-twitter

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3 brands that are doing International Women’s Day right

Tuesday, March 8th, 2016

Just like with any internationally recognised day, brands haven’t let International Women’s Day fall by the wayside when it comes to joining the conversation. Here are just three of the brands that are celebrating women’s strengths and successes the right way:

Brawny Paper Towels

In their video celebrating Women’s History Month, Brawny are broadcasting the message that #StrengthHasNoGender, and are replacing the classic, checked-shirt clad man on their social pages for strong women who show their strength in male-dominated fields each and every day. From suffragettes to female engineers, pilots, and builders, Brawny have done a great job of declaring that women deserve praise.
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The SuperBowl and Social Media

Tuesday, March 1st, 2016

Brands and celebrities alike jumped onto the SuperBowl 50 hype this year. Across social media, everyone viewed it as an opportunity not to be missed. Even Betty White, everybody’s favourite lady, got in on the game.

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And they all lived #HealthierEverAfter…

Tuesday, January 26th, 2016

At the start of January, Disney took a step to prove that it has the best interests of children and families at heart with its #HealthilyEverAfter campaign. 

disney-healthily-ever-after-family-campaign

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Cards Against Humanity and unorthodox marketing

Wednesday, December 2nd, 2015

Black Friday and Cyber Monday are finally over, and the mavericks over at Cards Against Humanity have shown themselves to be the true winners of the season once again. Let’s take a look at their approach to marketing.

cards-against-humanity-blog-graphic

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