Archive for the ‘Brand’ Category

New client: Busy Bees

Wednesday, October 11th, 2017

Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.

Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world.  So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.

We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children.  This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.

JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”

Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.

“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”

There you have it! Stay up to date with our latest work over on our social media channels, or take a look at our Work section to see more of what we do.

Our work: Steakation campaign

Wednesday, September 27th, 2017

Son of Steak Steakation logo

Summer. Seems like a distant memory. But back in the sunshine season, did you spot our campaign for Son of Steak?

There’s loads to do in Nottingham during the summer and Steakation (yep, that one’s ours) drew visitors to the city – and the restaurant – for a day out. By showing proof that they’d made the most of any city centre attraction, all lucky, hungry Steakationers landed 20% off food between 12 and 6pm, boosting trade at these quieter hours.

After coming up with the initial Steakation concept, we designed an identity and created marketing material including flyers and social posts. We also made a cow, which we took to Nottingham Beach for the day to promote the new campaign and spread the word. Known as Eddy Bull, he’s now a permanent restaurant fixture.

Read more about our Son of Steak here, or take a look at our work for their social media channels. We’ll leave you with Eddy.

Son of Steak cow, Eddy Bull

Our work: Fox’s photoshoot

Tuesday, September 5th, 2017

It feels like we hardly step out from behind the camera these days; our lives (well, Account Manager/Producer Beth’s, anyway) are dominated by hefty pre-prod docs and location scouting. But when projects are this exciting – and sweet – we certainly wouldn’t have it any other way.

A few months back Fox’s Biscuits made us their lead creative agency, and this photoshoot is one of our first projects to come from the new relationship. Combining both lifestyle photography and essential pack shots, the shoot brings the different parts of the Fox’s portfolio to life, from bright, colourful Party Rings to indulgent Premium.

It also shows off our recipes, developed with food stylist and chef Tom Cockerill from Woodrow Studios. They’re just one way we’ve explored the new Fox’s proposition, Lovingly Baked Since 1863, and show how we can bring Fox’s beautifully baked biscuits into all kinds of different family occasions.

Thanks to Andy Pendlebury, our man behind the lens, and Tom for working with us again. For more of the work we’ve done together, take a look at the MOR photoshoot. Keep an eye out for our photography on the new Fox’s website (coming soon) and their Facebook, Twitter, and Instagram.

New client: The National Forest

Thursday, May 11th, 2017

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If it’s looking quiet on the blog, it’s only because we’re absolutely manic behind the scenes. There’s loads going on at Together this spring, including some exciting work and client wins we can’t talk about just yet. But to give you a taster, here’s one we can share: we’ve started working with The National Forest.

The National Forest has transformed more than 200 square miles of the Midlands by creating more forested areas, planting millions of trees over the last 20 years to increase woodland cover from 6% to over 20%. But it’s about more than trees; by regenerating the area, The National Forest is helping those nearby to live and work with nature.

After a tender and pitch process at the start of this year, we won the opportunity to help The National Forest develop their proposition and visual style. We recently kicked things off with a day-long brand workshop with team members and stakeholders, exploring what makes The National Forest unique and gathering everyone’s ideas.

Now, we’re in the process of using all that useful stuff to inform our creative – and help the brand to find their new identity.

We’re loving working with The National Forest’s brilliant team, and can’t wait to share what we create together. Keep an eye on this blog, and our social media channels, for updates.

Our work: MOR photoshoot

Tuesday, April 18th, 2017

When it comes to showing off a new food product, great photography makes stomachs growl – so as part of our website, social media, and PR work for MOR, we needed mouthwatering shots that’d send customers running for the nearest Tesco.

Bangers & Mash Beetroot Retouched_1

MOR’s sausages have wonderful, versatile flavours that are great for cooking, so we wanted to show them in their element. We got chef Tom Cockerill on board to create eight original recipes, two for each sausage flavour, which we prepared, styled, and shot.

BBQ Moroccan Retouched_1

Stir Fry Super Green prep_Retouched_1

Visually, we took inspiration from chefs like Jamie Oliver and Tom Kerridge, as well as from the lush imagery found in the publications like The Guardian and Waitrose Food. 

Spot our photography on the MOR website and on the brand’s Facebook and Instagram.