Archive for the ‘Brand’ Category

New client: Good Life

Thursday, September 27th, 2018

Good Life turns virtuous veg into seriously tasty veggie food. Rather than mimicking meat, their healthy and flavourful food lets veg do their thing while helping their consumers feel their best – because balance is what a Good Life’s all about.

Our work

Goodlife has appointed us as their brand development agency where we have refined their proposition to be all about Feel Good Food, developing their proposition, positioning and communication plan as well as creating their tone of voice. Among other branding projects, we’re also working with them on their packaging and other literature.

Ali Reilly, Marketing Manager of Good Life, says:

“Good Life are thrilled to be working with Together to encourage more consumers to start eating delicious vegetarian and vegan meals. The rise of flexitarianism or VNATS (Vegetarians Now & Then) has been so prominent recently and the market growth has been astronomical. Over 14% or ‘1 in 7 adults* now say they are interested in limiting or reducing their consumption of meat or poultry in the future’ and we’re here to help them do that.”

What’s next?

Stay tuned. We’ll soon be launching the new packaging into Good Life’s retailers. In the meantime, you can learn more about Good Life here.

*[Mintel]

New client: British Game Alliance

Thursday, September 13th, 2018

The British Game Alliance (BGA) is the official marketing board of the game industry. By bringing in tough standards and promoting the benefits of eating wild game, the BGA is ensuring a future for the industry and encouraging people to try game for the first time.

Our work

To raise awareness of game and engage consumers with their brand and mission, the BGA has appointed us as their lead creative and marketing agency. Among other projects, we’re working with them on photography, brand development, their new consumer-facing website, social media, and advertising.

Tom Adams, Managing Director of the British Game Alliance, says: “The BGA is striving to get more people eating game – but that’s not all. We need to get our assured wild game into the hands of consumers, and that’s why we appointed Together. They’ve already helped us to define our consumer campaign brand and will now be supporting us across all platforms as we spread our message as far and wide as possible.”

Over the last few years the game meat industry has needed a little reinvigoration, and we’re delighted to have the opportunity to help the BGA  to tackle misconceptions and get game back into the hearts, minds and menus of consumers.

What’s next?

Stay tuned. We’ll soon be launching the BGA’s new consumer campaign. In the meantime, you can learn more about the BGA here.

New client: BlueIron

Tuesday, May 1st, 2018

We’ve been appointed by BlueIron to work on their social and influencer projects.

BlueIron is the ‘fastest growing liquid iron supplement in Europe’ [Daily Mail]. The supplement is packed with wild Nordic blueberries, one of nature’s finest superfoods, and it’s suitable for pregnancy, vegetarians and vegans – so it’s absolutely safe and delicious, whatever your diet.

According to the NHS 27% of women aren’t getting enough iron. It can also be tricky to get the correct amounts of iron whilst following a vegan or vegetarian diet, so it’s going to be our job to spread the word about BlueIron.

From spring 2018 we’ll be working on BlueIron’s paid and organic social campaigns, helping them to grow awareness of the BlueIron brand, share new products, and encourage women to assess their iron intake and look after their health the Nordic way. We will also be working with them on their influencer strategy across the UK and Ireland. BlueIron have already worked with some fantastic influencers such as Irish PT and Instagram sensation Maeve Madden, as well as no 1 best-selling food author Rozanna Purcell.

We’re incredibly excited to join the brand in shouting all about the Nordic way of wellbeing. Keep an eye on our blog and social media to be the first to see our work.

 

New client: YesTo

Tuesday, May 1st, 2018

We’re thrilled to announce that we have been appointed by natural skincare brand Yes to as of spring 2018. Yes to products are always 100% free of toxic ingredients and 100% filled with love, laughter and loads of fruit and veggies! Every product is at least 95% natural, free of parabens, and made with recyclable materials as well as many being certified vegan and approved by PETA.

Established in California, YesTo are a global leader in natural beauty products with award-winning formulas and unique collections. We will be working with the UK arm of the business to match the brand’s success in the US and become the no 1 face mask brand in the UK. We will be managing the UK social media accounts including working on their strategy, scheduling, community management and tone of voice as well as working alongside beauty PR agency B. for their influencer relations.

We will also be working with YesTo on a number of digital projects which will unfold over the course of the year. We are very excited to be working with such a vibrant brand as they grow their UK market – and we hope to help them be just as successful as they have been in the USA. Keep an eye on our blog and social media to be the first to see our work!