Archive for the ‘Brand’ Category

New client: BlueIron

Tuesday, May 1st, 2018

We’ve been appointed by BlueIron to work on their social and influencer projects.

BlueIron is the ‘fastest growing liquid iron supplement in Europe’ [Daily Mail]. The supplement is packed with wild Nordic blueberries, one of nature’s finest superfoods, and it’s suitable for pregnancy, vegetarians and vegans – so it’s absolutely safe and delicious, whatever your diet.

According to the NHS 27% of women aren’t getting enough iron. It can also be tricky to get the correct amounts of iron whilst following a vegan or vegetarian diet, so it’s going to be our job to spread the word about BlueIron.

From spring 2018 we’ll be working on BlueIron’s paid and organic social campaigns, helping them to grow awareness of the BlueIron brand, share new products, and encourage women to assess their iron intake and look after their health the Nordic way. We will also be working with them on their influencer strategy across the UK and Ireland. BlueIron have already worked with some fantastic influencers such as Irish PT and Instagram sensation Maeve Madden, as well as no 1 best-selling food author Rozanna Purcell.

We’re incredibly excited to join the brand in shouting all about the Nordic way of wellbeing. Keep an eye on our blog and social media to be the first to see our work.

 

New client: YesTo

Tuesday, May 1st, 2018

We’re thrilled to announce that we have been appointed by natural skincare brand Yes to as of spring 2018. Yes to products are always 100% free of toxic ingredients and 100% filled with love, laughter and loads of fruit and veggies! Every product is at least 95% natural, free of parabens, and made with recyclable materials as well as many being certified vegan and approved by PETA.

Established in California, YesTo are a global leader in natural beauty products with award-winning formulas and unique collections. We will be working with the UK arm of the business to match the brand’s success in the US and become the no 1 face mask brand in the UK. We will be managing the UK social media accounts including working on their strategy, scheduling, community management and tone of voice as well as working alongside beauty PR agency B. for their influencer relations.

We will also be working with YesTo on a number of digital projects which will unfold over the course of the year. We are very excited to be working with such a vibrant brand as they grow their UK market – and we hope to help them be just as successful as they have been in the USA. Keep an eye on our blog and social media to be the first to see our work!

4 Awesome Mother’s Day Campaigns That Nailed It

Tuesday, February 13th, 2018

Awards season is well and truly over. But we like to run our own little awards from time to time! Of course, we’re always on the lookout for inspiration and amazing campaigns within the social media, marketing and FMCG industries and Mother’s Day is fast approaching. Yep, better get those flowers ordered and that card written – it’s on Sunday 11th March!

We’ve had a search for some of our favourite Mother’s Day campaigns from recent years and we’ve given them all a very fancy schmancy award category, because, we’re professional like that. Enjoy!

1. Best For Powerful Message

Interflora’s campaign for ‘The Power of Flowers’ is all kinds of girl boss powerful and we love it. The aim was to convince the nation to reflect on the many reasons to send flowers to your lovely mum, not just Mother’s Day! Communications agency Home devised this campaign and their creative director had this to say; “Like mums, flowers can often be taken for granted and overlooked when it comes to what they stand for.” Bravo, guys.

2. Best For Content

Paperchase nailed the link between cute and useful content for their craft-loving market with their Mother’s Day DIY last year. By collaborating with a well known interior designer and crafter they gave their content even more authority as well as it being great to look at with click-through-ability! By showing their followers a quick DIY that they could whip up for their mum they showed their supportive side for penny-savers and creative side for their crafty followers. It’s the thought that counts and this DIY was really cute.

3. Best For Creative Idea

KFC are pretty much incredible for most campaigns but we really loved their Tender Wings of Desire parody of those saucy books! Because everyone’s dream guy is the Colonel, isn’t it?

 

4. Best For User Generated Content

Pandora have Mother’s Day wrapped up – they know they’re going to be uber-relevant for this holiday but they still try really hard with their campaigns and we love that. User-generated content is one of the toughest things to get right because, at the end of the day, people are lazy (Twitter) or overly proud (of their Instagram profiles). By incentivising their campaign with a competition and focusing it around an emotive subject, UGC was always going to be a great idea. They also dabbled in a Snapchat filter the year before so we’re looking forward to seeing what Pandora will come up with this year!

What do you think? Tweet us if you have any other favourites that we’ve missed off our (obviously not exhaustive) list!

New client: Busy Bees

Wednesday, October 11th, 2017

Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.

Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world.  So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.

We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children.  This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.

JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”

Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.

“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”

There you have it! Stay up to date with our latest work over on our social media channels, or take a look at our Work section to see more of what we do.