Archive for February, 2019

We’re hiring: Lead Copywriter

Tuesday, February 26th, 2019

We’re searching for a brilliant all-rounder copywriter to lead on all agency copy. You should blend excellent creative with evidently fantastic writing and unmatched attention to spelling, grammar and style.

We want someone with both conceptual and technical skill, as comfortable writing a snappy campaign line as they are developing a new tone of voice. Also, you must have written for lots of different platforms, clients, and audiences; there are some great content writers out there, but they’re not for us.

Requirements

  • A brilliant, natural writer able to use different tones of voice with ease
  • 4+ years’ experience writing copy for a range of clients and audiences, ideally agency-side
  • Strong conceptual thinking and creative, with experience brainstorming campaign ideas alongside a creative or art director
  • Experience defining tones of voice and writing guidelines to fit; at interview we’d like to see at least one example of tone of voice guidelines you’ve written
  • Experience in pitching and presenting to clients and selling your ideas
  • A decent degree would be useful but, if you tick the rest of the boxes, not essential
  • Flawless knowledge of spelling and grammar
  • Attention to detail – you should never miss an errant capital letter or US spelling
  • A stunning and varied portfolio, showing you’re just as comfortable with little jobs as you are with full, through the line campaigns
  • Confidence, drive, enthusiasm, and boundless creativity

Responsibilities

Your responsibilities will fall into three key areas. When we say we want an all-rounder, we mean it.

Writing & Proofreading

Your writing and attention to detail should be second to none. Day in, day out, you’ll write every scrap of copy for all of our clients, from last minute social media posts for small food brands to video scripts for household names. No job’s too small, and you don’t think there’s any such thing as boring; you’ll throw yourself at a leaflet for a paving company just as you would a radio ad for the National Trust.

Importantly, you’ll also be the go-to language expert for the rest of the agency team. We’ll rely on your knowledge of spelling and grammar and your own writing should always be word and punctuation perfect. Finished work will come to you for proofreading before it launches or goes to print, so it’ll be up to you to chase it down and spot any spelling mistakes or errant apostrophes that try to sneak under our radar.

 Concept

Our copywriter is the second half of our central creative team. You’ll work with Anil, Together’s creative director, on all top line creative and through the line campaigns. It’ll be up to you to articulate the creative and join Anil in presenting to our accounts and planning teams, and we’ll need you to pitch directly to clients too; we firmly believe that no one presents creative better than our creatives.

Conceptual work is very varied. You won’t just be writing clever headlines or working up body copy for adverts. We might need you to come up with a disruptive experiential idea, think of the next best on-pack promotion or brainstorm ideas for an internal corporate video. Keep this in mind when you’re updating your portfolio.

Brand 

Our copywriter is our living, breathing brand bible. You’ll know every one of our client’s brands inside out, and the rest of the team will turn to you when they’re wondering whether All Bar One says ‘bubbly’ or ‘bubbles’, or if Goodlife should write ‘wanna’ or ‘want to’.

But you’ll also be our brand creator. You should know the difference between a proposition and a positioning statement and have an opinion on ‘Passion’ as a brand value, as we’ll need you to run brand workshops with our company partners and write guidelines from scratch. Of course, tone of voice comes into this too; we’ll ask you to run tone of voice workshops and define tones for our clients. We’ll want to see examples of how you’ve done this before.

How to apply

Send your CV, cover letter and a portfolio to hello@togetheragency.co.uk with the subject line ‘Lead copywriter application’.