Archive for September, 2018

New client: Good Life

Thursday, September 27th, 2018

Good Life turns virtuous veg into seriously tasty veggie food. Rather than mimicking meat, their healthy and flavourful food lets veg do their thing while helping their consumers feel their best – because balance is what a Good Life’s all about.

Our work

Goodlife has appointed us as their brand development agency where we have refined their proposition to be all about Feel Good Food, developing their proposition, positioning and communication plan as well as creating their tone of voice. Among other branding projects, we’re also working with them on their packaging and other literature.

Ali Reilly, Marketing Manager of Good Life, says:

“Good Life are thrilled to be working with Together to encourage more consumers to start eating delicious vegetarian and vegan meals. The rise of flexitarianism or VNATS (Vegetarians Now & Then) has been so prominent recently and the market growth has been astronomical. Over 14% or ‘1 in 7 adults* now say they are interested in limiting or reducing their consumption of meat or poultry in the future’ and we’re here to help them do that.”

What’s next?

Stay tuned. We’ll soon be launching the new packaging into Good Life’s retailers. In the meantime, you can learn more about Good Life here.

*[Mintel]

New client: British Game Alliance

Thursday, September 13th, 2018

The British Game Alliance (BGA) is the official marketing board of the game industry. By bringing in tough standards and promoting the benefits of eating wild game, the BGA is ensuring a future for the industry and encouraging people to try game for the first time.

Our work

To raise awareness of game and engage consumers with their brand and mission, the BGA has appointed us as their lead creative and marketing agency. Among other projects, we’re working with them on photography, brand development, their new consumer-facing website, social media, and advertising.

Tom Adams, Managing Director of the British Game Alliance, says: “The BGA is striving to get more people eating game – but that’s not all. We need to get our assured wild game into the hands of consumers, and that’s why we appointed Together. They’ve already helped us to define our consumer campaign brand and will now be supporting us across all platforms as we spread our message as far and wide as possible.”

Over the last few years the game meat industry has needed a little reinvigoration, and we’re delighted to have the opportunity to help the BGA  to tackle misconceptions and get game back into the hearts, minds and menus of consumers.

What’s next?

Stay tuned. We’ll soon be launching the BGA’s new consumer campaign. In the meantime, you can learn more about the BGA here.

We’re hiring: Account Manager

Tuesday, September 4th, 2018

We’re looking for an experienced Account Manager to join our creative agency in Nottingham city centre.

Requirements

To meet our criteria, you’ll need to be

  • An experienced Account Manager with at least a couple of years spent working on consumer brands and/or in a great agency
  • Bright with good mental agility and problem-solving skills underpinned by a good, relevant degree
  • Experienced in at least two of the following areas: digital advertising, brand development, print media, and one of the following: sales promotion, direct mail, photography shoot management

As a person, you should be

  • Confident and self assured across all relationships both external and internal
  • Persuasive when meeting with and presenting to clients
  • A good communicator with effective listening skills
  • Able to build positive relationships with clients, suppliers and within the agency itself
  • Highly organised – especially under pressure
  • Able to prioritise when dealing with several projects at once
  • Positive and enthusiastic with a can-do attitude

We’ll also be looking for

  • Excellent writing and grammar skills
  • Good numeracy skills
  • Proficiency in Microsoft Office
  • UK Driving Licence (desirable)
  • Ability to travel to client locations anywhere in the UK and abroad

Why apply?

For one thing, we’ll pay you a competitive salary DOE and give you a decent chunk of holiday to boot. But as well as that, our agency is genuinely a brilliant place to work. Our team is close-knit and super friendly and we’re set slap bang in Nottingham City Centre, so it’s an easy commute – and even easier to find a spot for after-work drinks.

How to apply

If you think this position sounds right for you, send your application to hello@togetheragency.co.uk with the subject line ‘Account manager application’.