Archive for September, 2018

New client: Good Life

Thursday, September 27th, 2018

Good Life turns virtuous veg into seriously tasty veggie food. Rather than mimicking meat, their healthy and flavourful food lets veg do their thing while helping their consumers feel their best – because balance is what a Good Life’s all about.

Our work

Goodlife has appointed us as their brand development agency where we have refined their proposition to be all about Feel Good Food, developing their proposition, positioning and communication plan as well as creating their tone of voice. Among other branding projects, we’re also working with them on their packaging and other literature.

Ali Reilly, Marketing Manager of Good Life, says:

“Good Life are thrilled to be working with Together to encourage more consumers to start eating delicious vegetarian and vegan meals. The rise of flexitarianism or VNATS (Vegetarians Now & Then) has been so prominent recently and the market growth has been astronomical. Over 14% or ‘1 in 7 adults* now say they are interested in limiting or reducing their consumption of meat or poultry in the future’ and we’re here to help them do that.”

What’s next?

Stay tuned. We’ll soon be launching the new packaging into Good Life’s retailers. In the meantime, you can learn more about Good Life here.

*[Mintel]

New client: British Game Alliance

Thursday, September 13th, 2018

The British Game Alliance (BGA) is the official marketing board of the game industry. By bringing in tough standards and promoting the benefits of eating wild game, the BGA is ensuring a future for the industry and encouraging people to try game for the first time.

Our work

To raise awareness of game and engage consumers with their brand and mission, the BGA has appointed us as their lead creative and marketing agency. Among other projects, we’re working with them on photography, brand development, their new consumer-facing website, social media, and advertising.

Tom Adams, Managing Director of the British Game Alliance, says: “The BGA is striving to get more people eating game – but that’s not all. We need to get our assured wild game into the hands of consumers, and that’s why we appointed Together. They’ve already helped us to define our consumer campaign brand and will now be supporting us across all platforms as we spread our message as far and wide as possible.”

Over the last few years the game meat industry has needed a little reinvigoration, and we’re delighted to have the opportunity to help the BGA  to tackle misconceptions and get game back into the hearts, minds and menus of consumers.

What’s next?

Stay tuned. We’ll soon be launching the BGA’s new consumer campaign. In the meantime, you can learn more about the BGA here.