Archive for September, 2017

Our work: Steakation campaign

Wednesday, September 27th, 2017

Son of Steak Steakation logo

Summer. Seems like a distant memory. But back in the sunshine season, did you spot our campaign for Son of Steak?

There’s loads to do in Nottingham during the summer and Steakation (yep, that one’s ours) drew visitors to the city – and the restaurant – for a day out. By showing proof that they’d made the most of any city centre attraction, all lucky, hungry Steakationers landed 20% off food between 12 and 6pm, boosting trade at these quieter hours.

After coming up with the initial Steakation concept, we designed an identity and created marketing material including flyers and social posts. We also made a cow, which we took to Nottingham Beach for the day to promote the new campaign and spread the word. Known as Eddy Bull, he’s now a permanent restaurant fixture.

Read more about our Son of Steak here, or take a look at our work for their social media channels. We’ll leave you with Eddy.

Son of Steak cow, Eddy Bull

Our work: Fox’s photoshoot

Tuesday, September 5th, 2017

It feels like we hardly step out from behind the camera these days; our lives (well, Account Manager/Producer Beth’s, anyway) are dominated by hefty pre-prod docs and location scouting. But when projects are this exciting – and sweet – we certainly wouldn’t have it any other way.

A few months back Fox’s Biscuits made us their lead creative agency, and this photoshoot is one of our first projects to come from the new relationship. Combining both lifestyle photography and essential pack shots, the shoot brings the different parts of the Fox’s portfolio to life, from bright, colourful Party Rings to indulgent Premium.

It also shows off our recipes, developed with food stylist and chef Tom Cockerill from Woodrow Studios. They’re just one way we’ve explored the new Fox’s proposition, Lovingly Baked Since 1863, and show how we can bring Fox’s beautifully baked biscuits into all kinds of different family occasions.

Thanks to Andy Pendlebury, our man behind the lens, and Tom for working with us again. For more of the work we’ve done together, take a look at the MOR photoshoot. Keep an eye out for our photography on the new Fox’s website (coming soon) and their Facebook, Twitter, and Instagram.