New client: Fox’s Biscuits

July 2nd, 2017 / Sophie Allen

Fox's Biscuits logo with new proposition

Ready for an exciting update? In case you haven’t heard, we’ve been appointed as Fox’s Biscuits’ lead agency!

Even if you’d not come across that little piece of news, you’ve definitely heard of Fox’s. They’re one of the UK’s most well-known biscuit brands, famous for some of the nation’s favourite sweet treats including Party Rings, Rocky, and Crunch Creams.

Having spent the past few years headlining their marketing with a character, Vinnie the Panda, the brand’s now going through a transformation underpinned by a new proposition: ‘Lovingly baked since 1843.’ As part of this new phase for the brand Fox’s has chosen us to lead their strategy and creative, including digital, social, in-store, advertising and PR. Everything from the tone of voice to the photography will be getting a shakeup, and we’re delighted that we’ll be the ones to do it.

While we’ve worked with Fox’s in the past on projects including packaging, new product development, and branding, this is a huge new step in our relationship with the brand. To stay up to date with our work, follow along on our social channels.

Now we’re off to roll up our sleeves; this is where the real work begins!

Comments are closed.