Our work: Interflora Valentine’s campaign

February 14th, 2017 / Sophie Allen

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Ah, Valentine’s Day. A day for romantic dinners, amateur poetry, or gleefully revelling your takeaway for one. More for you, eh? Anyway, however you’re spending it, get a little loved up with our Interflora campaign.

This one’s been on standby for a while, having been part of our work last summer on Interflora’s core creative for their three peak campaigns: Mother’s Day, Christmas, and Valentine’s Day. Our concept, ‘We know love’, was drawn from Interflora’s heritage; they’ve spent almost a hundred years delivering flowers for lovers all over the world, so they can be trusted to know a thing or two about romance.

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We produced the photoshoot ourselves, casting the models, choosing the location (that’s Nottingham’s stunning Hockley Arts Club), and directing the photography. We wanted the shot to sizzle while being true to the luxury and character of the brand, and with the plush setting, vibrant roses, and moody lighting, we reckon we nailed it.

Here are a couple of behind the scene shots from the day. Thanks to Rob at Scene Photography and Blake Models for your help on the project!

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